WHAT'S IN STYLE

Try Patterns and Prints: I Double-Dog Dare You
May 11, 2016 at 6:26 pm

Prints make it easier to mix different colors, textures and fun into one cohesive look. They breathe a touch of life into an outfit. Of course, I get it. Patterns can be overwhelming. They are bold statements. And they are, perhaps, even bolder statements in the promotional products industry. But there are plenty of ways to incorporate them into a promotion without overdoing it...

Little Wonders: 14 Pieces of Apparel Kids Will Love
May 11, 2016 at 5:47 pm

We’ll never forget all those awkward class photos from our elementary school days, mainly because our parents insist on hanging them front and center in the living room. Those photos would be a lot less cringe-worthy had our parents gone with timeless, fashionable youth styles, instead of *NSYNC tees and butterfly hair clips. Give your younger end-users a fighting chance to establish themselves as stylish kids with these classic looks...

Old Navy Stands By Interracial Couple Ad After Racist Backlash
May 4, 2016 at 5:41 pm

We’ve seen many instances where social media backlash leads to pulled products and corporate apologies. But Old Navy isn’t caving to criticism this time. On Friday, Old Navy tweeted about a 30-percent-off sale, along with a picture of an interracial family—a Caucasian man, an African American woman and a child. Cue uproar...

Leicester City Can’t Make Enough Shirts, Jerseys for Its Growing Fan Base
May 4, 2016 at 5:29 pm

There’s a difference between preparing for the unexpected and, well, preparing for a Cinderella story. That’s where Leicester City, the English soccer team that claimed this year’s English Premier League title, finds itself right now. While fans continue to celebrate the team’s first championship in its 132-year history, many will have to do so without Leicester City shirts and jerseys...

Beyoncé Understands Promotional Products Better than Anyone
May 4, 2016 at 3:22 pm

If you've been anywhere in my vicinity this past week, you've probably heard my "Beyoncé is a genius speech." (Sorry, roommates, parents, friends, family, strangers on my bus, etc.) First, she debuted her amazing athleisure line, then she surprised fans with the work of art that is "Lemonade," and, finally, she showed her skills at…

8 Moisture-wicking Products to Help You Break a Sales Sweat
May 4, 2016 at 6:25 pm

Whether you’re sweating a deadline at work or sweating it out at the gym, let’s face it: Sweat is a daily aspect of life. (So is stress. Hmm, maybe those two are connected somehow.) But your end-users have enough to worry about without having to…

Was a Prince Clothing Line in the Works?
April 27, 2016 at 4:26 pm

The world has been bathed in a purple glow since news broke of Prince’s death last Thursday. International landmarks have gone purple; radio stations have spun his music on constant rotation; tributes and screenings of “Purple Rain” have been planned; those closest to him have opened up about his philanthropy; and everyone has added a little extra purple to their outfits in honor of the 57-year-old musical genius. But were Prince-inspired additions to our wardrobes already in the mix before his death?...

Team USA, South Korea Debut New Olympic Uniforms
April 27, 2016 at 5:55 pm

The Olympic Flame is on the move and the countdown is on: 100 days until the games begin in Rio de Janeiro on Aug. 5. But the reveal of Team USA’s closing ceremony uniforms has us excited for the big finale, too. Meanwhile, the unveiling of additional outfits for South Korea's athletes draws attention to the importance to stay protected against the Zika virus...

The Wrap: Victoria's Secret Cuts Swim Apparel, Nike Launches a Weather-adapting Jacket
April 27, 2016 at 5:04 pm

Victoria's Secret will no longer sell swimwear after 2016; Nike now has a jacket that adapts to the weather; the Philadelphia Flyers poked fun at themselves with a "Stay Classy" giveaway tee; Sports Authority scraps bankruptcy plans and will go to auction; and Hanesbrands Inc. announced how they did in the first quarter: Here's what's happening this week in the apparel world…