A.I.R. Conway

New uniforms offer increased visibility and style for Promo Marketing on the first day of exhibits at The PPAI Expo.

ONE CAN NEVER know too much about apparel printing. Consider this: Two stacks of T-shirts folded side by side on the shelves of a trendy retailer. Pricing is similar. One stack is comprised of non-descript, white tees, while the other features shirts with members of a popular band, a funny saying or an intricate design splashed across their surface. Unless the consumer is in the market for a non-descript, white tee, he or she would likely purchase one from the neighboring stack. These days, consumers are looking for garments that pop—that say something. Apparel printing plays as important a role in customer satisfaction as