A.T. Cross

The West Hills, California-based Specialty Advertising Association of California (SAAC) celebrated the 30th annual SAAC Show this past August 6 and 7 at the Long Beach Convention center in Long Beach, California. The SAAC Show consisted of education seminars, networking events and two exhibit days. Sara Ferguson of PromoShop commented on the show, “I brought back a unique perspective from this year’s SAAC Show. The creative juices are still flowing. I always look forward to this show because it’s well-planned, manageable, and great to reunite with the industry family.” Exhibitors were also very pleased with this year’s SAAC Show. Ronald Baron of Winthrop-Atkins

WHEN IT COMES to the advancement of the species, mankind seems to have its finger on the fast- forward button. On a fairly regular basis, giant leaps are made in varying fields from technology to medicine. But for every move toward the next new-and-shiny improvement coming off the assembly line of progress, there is a quieter, and equally meaningful, reaction. No doubt, we like our cutting-edge toys, yet people still take comfort in and certainly continue to utilize items that are, supposedly, outmoded. Take car collectors. For every top-of-the-line Ferrari in the garage, there’s a recently rebuilt classic car waiting for its turn around the block.

By Ilise Benun, marketing mentor If you want to drive traffic to your Web site, PLUS get better rankings on Google, then other sites have to link to yours. And one way to do that is make your site a genuine resource for visitors. What better way to start than adding a simple Resources Page, where your prospects and visitors will find useful links that relate to what they need and which complement your services. Several of the Marketing Mentor clients have done just that and they are, I think, especially good models. There’s no “right” way to do this; each site takes a

Heritage Cross Apparel, Fountain Hills, Ariz., has added four new items to its performance collection. The garments consist of 100 percent micro-poly combined with the “Cross Cool” system and an antimicrobial finish. Available in a variety of colors, the new styles include a diamond pattern mock, a three-button polo with sleeve and back color inserts, a tone-on-tone birdseye stripe shirt and a “body mapping” piece with strategically placed inserts to help wick moisture away from the body. For more information, call (866) 900-7776 or visit www.heritagecross.com.

At A. T. Cross, luxury writing instruments and accessories have long been symbols of success and achievement. For more than 160 years, our writing instruments have served as the industry standard-bearers for quality, style and service. Our continued commitment to these principles means that when you give Cross, you give more than just a pen: You give recognition, luxury and a sincere expression of thanks and admiration. With the holiday season fast approaching, Cross is the perfect way to exhibit appreciation and esteem for valued clients and colleagues. For instance, consider one of our handsome timepiece/writing instrument gift sets to create a lasting impression.