May 1, 2008
VARIETY MIGHT VERY well be the spice of life, but as seasoned chefs can confirm, too much of a good thing often ruins the pot. The perfect accompaniment deliciously complements, without overpowering, a main course. Not unlike the contents of the kitchen spice rack, “Drinkware comes in many different sizes, colors and price points, so it makes a perfect option in almost every distributor presentation,” said Brian P. Padian, vice president of inside sales at Tustin, California-based Logomark. Yet, in creating success-ful drinkware promotions, distributors can benefit from the discretion, foresight and planning of the most elite culinary artists to find the right
