Adva-Lite (a Corvest Company)

Largo, Florida-based Corvest, promotional products supplier and parent company of Adva-Lite, Toppers and It’s All Greek To Me, announced the introduction of its new one-day rush service option, Rapid Response, and a new deep inventory program, Stock Stars. The new programs are among several recent changes to the company’s product lines and services.

Largo, Florida-based Corvest, promotional products supplier and parent company of Adva-Lite, Toppers and It’s All Greek To Me, announced three-day service for quantities up to 10 million on its best-selling key-ring light. According to Samuel F. Rossa, Corvest’s president and CEO, “Our 424 key-ring light is by far one of our top-selling promotional items. In the last 20 years, we’ve sold over 100 million key-ring lights that have been used for everything from promoting small businesses to being used as a giveaway at major sporting events.” Rossa continued, “This product is especially beneficial during a slowing economy when marketing needs are greater than

Largo, Florida-based Corvest, a top 20 promotional products supplier and parent company of Adva-Lite, It’s All Greek To Me and Toppers, commemorated the official completion of its multitiered expansion. The project, which brought the company’s three lines together under one roof, was celebrated with a grand opening event at its new facility. More than 100 distributors attended the June 20 event. Samuel F. Rossa, Corvest president and CEO, kicked off the ceremony by introducing the company’s leadership team, welcoming guests and speaking about the company’s capabilities. “Our new facility has allowed us to offer our customers a number of new features,” Rossa said.

Largo, Florida-based Corvest, a leading promotional products supplier and parent company of Adva-Lite, It’s All Greek To Me and Toppers, is commemorating the grand opening of its new 300,000 square-foot facility with a ribbon cutting and open house celebration on June 20. The event will showcase the completion of the multitiered expansion plan the company began one year ago to bring its three lines together for enhanced customer experience, increased idea generation and expanded innovation. “The sales team has been sharing our positive story for months, and we’re extremely excited to have the opportunity to show our operation to customers firsthand,” said Catherine Pilgrim,

Corvest SPV LLC, Largo, Fla., the parent of Adva-Lite, Toppers and It’s All Greek To Me, announced today that Samuel F. Rossa has been named president and CEO effective immediately. Rossa has more than 21 years of leadership experience building workforce solutions and guiding top-tier companies. Most recently, Rossa was executive vice president and chief operating officer of Tandem Staffing and successfully participated in its most recent period of record revenue and profits. Tandem highlights include staff focus and accountability, strengthening customer relationships through enhanced service delivery and finally establishing a durable sales environment that outpaced market indices. Prior to joining Tandem in March

Corvest, St. Petersburg, Fla., the parent company of Adva-Lite, Toppers and It’s All Greek To Me, will relocate its Toppers operations to the company’s new 250,000 sq. ft. facility, close to the Corvest and Adva-Lite offices in St. Petersburg. The move is expected to be completed in September. “The new facility will improve work flow, inventory management and overall operating efficiency, which will result in better customer service,” said Robert P. Conway, CEO. Kirk Russell, the company’s eastern region director of sales, added: “This new facility is a milestone for a company that emerged from Chapter 11 two months ago. Now, we have a

Corvest Promotional Products, Largo, Fla., the parent company of Adva-Lite, Toppers and It’s All Greek To Me, has been acquired by a subsidiary of Cerberus Capital Management. The deal will enable Corvest, which is currently operating under federal bankruptcy protection, to emerge from Chapter 11 on firm financial footing, according to company personnel. Mark Holland, Corvest vice president of marketing, said: “This is truly an exciting event for all of us. Cerberus is a first-class operation with a reputation for innovative thinking and inter-company collaboration. We believe this mindset, combined with the new capital structure, positions all the Corvest brands for an extremely successful future.” The

Webb Company, Rosemount, Minn., recently announced the appointment of industry veteran Keith H. Olivit as the company’s president. Of the appointment, Alan Webb, founder/CEO, stated: “Keith’s extensive knowledge of the industry and his expertise in developing and managing leading industry supplier companies makes him an exceptional candidate to lead our company.” “We are committed to focusing on the needs and wants of distributors,” Webb continued. “Keith’s experience will assist us with managing our overall product selection, shortening our production time and expanding our growth categories of candy and mint products, as well as health and beauty products.” Olivit’s career in the

Columbus, Ohio-based Dorcy International announced the launch of Dorcy Special Markets, a division of Dorcy International, created to market popular retail Dorcy lighting products to the promotional products industry. “For more than 35 years, Dorcy International has been a leading manufacturer and supplier of flashlights and lanterns to the world’s largest retailers and promotional products suppliers,” noted Tom Beckett, president and CEO. “Effective Jan. 1, 2007, I am pleased to announce we will be launching Dorcy SMD, a new and innovative division of our company, developed exclusively to market the same Dorcy brand lighting products sold at retail to promotional products distributors.”

Columbus, Ohio-based Dorcy International announced the launch of Dorcy Special Markets, a division of Dorcy International, created to market popular retail Dorcy lighting products to the promotional products industry. Stated Dorcy International President and CEO Tom Beckett, “For more than 35 years Dorcy International has been a leading manufacturer and supplier of flashlights and lanterns to the world’s largest retailers and promotional products suppliers. Effective January 1, 2007, I am pleased to announce we will be launching Dorcy SMD, a new and innovative division of our company, developed exclusively to market the same Dorcy brand lighting products sold at retail to promotional products distributors.” Heading up