Alliance Rubber Company

There will always be a need to find a cure, to spread awareness, to connect. In turn, Americans have built a diverse, multibillion dollar industry by volunteering their time and money to drive attention to important causes.

Alliance Rubber Company, parent company to promotional products supplier Ad Bands, announced that the company was the recipient of the Manufacturing Extension Partnership's (MEP) 2012 Excellence In Innovation Award.

Ad Bands announced that the company is adding Soft Stretch Silicone Bands to the Ad Bands product line for the ad specialty market.

Ad Bands now offers FotoFlex wristbands, the first stretchable rubber wristbands that use four-color imprinting of digital graphics, allowing users to turn a rubber wristband into a mini-billboard for maximum promotional effect.

Alliance Rubber Company today announced that the company has changed the name of its promotional division to Ad Bands. The new Ad Bands name was chosen due to the success of the Ad Bands printed rubber bands that were introduced in 1986.

It's been years since the LIVESTRONG bracelet boom seemingly created a whole new product genre overnight, sprinkling the world with little yellow silicone cancer-fighting bands and kicking awareness marketing into the mainstream.