Alpha Industries

Anvil Knitwear, New York, recently announced the launch of its new line of 100 percent organic cotton T-shirts, AnvilOrganic. The T-shirts are available in 10 colors, in sizes XS to 4XL, and initially will be distributed through Alpha Shirt, Trevose, Pa. “We monitor our markets closely and we determined that organic apparel is no longer a fad, it’s a trend, and there is sufficient long-term demand to justify taking it mainstream at prices that are attractive to the overall market,” said Anvil CEO, Anthony Corsano. He continued: “The time is right to bring an affordable organic tee to the market. Corporations

Alpha Shirt and Broder Bros., Trevose, Pa., are launching a new seasonal catalog program, designed as a support tool for their customers to keep their clients interested in key products throughout the year. The first seasonal catalogs will be published in the spring just in time for the summer selling season. According to company personnel, the program “further positions the companies as complete marketing and selling resources that their customers can turn to for recommended products based on key sellers during the season.” The 68-page mini catalogs are ideal for mailings. Retail selling copy compliments the detailed photography to illustrate the use and

New York-based apparel maker Anvil Knitwear recently announced the launch of its new line of 100 percent organic cotton T-shirts, AnvilOrganic. The T-shirts are available in 10 colors, in sizes XS to 4XL, and initially will be distributed through Alpha Shirt, Trevose, Pa. The first orders will be shipped in mid-March. “We monitor our markets closely and we determined that organic apparel is no longer a fad, it’s a trend, and there is sufficient long-term demand to justify taking it mainstream at prices that are attractive to the overall market,” said Anvil CEO, Anthony Corsano. “The time is right