Alternative Apparel

I Don’t Want My MTV: When celebrity fashion takes a very wrong turn
August 21, 2012

The award show red carpet is a playground for celebrities to experiment and push fashion boundaries. Proceed with caution when designing your own wardrobe to avoid being on somebody’s “worst dressed list.” Promotional apparel can allow for fun and flexibility without crossing the line.

S&S Activewear Adds Alternative Apparel
August 3, 2012

S&S Activewear, the apparel supplier from Bolingbrook, Ill., announced the addition of lifestyle clothing brand Alternative Apparel to its extensive line of imprintable apparel and accessories. Alternative Apparel is well known in the retail arena for their edgy basics with one-of-a-kind washes and signature vintage softness.

Wasted Opportunity?
July 31, 2012

Garbage frontwoman Shirley Manson's eclectic looks lead to the question: Is there room for fun in promotional apparel campaigns?

Neon Apparel versus DJ Paris Hilton
June 26, 2012

When I’m out of ideas, I have an old stand-by I like to write about—I’m talking pre-Kardashian family. I’m not a fan of guessing games, so I’ll tell you straight up: it’s like Paris Hilton, duh. Unfortunately, my material is not “Be Dazzled” appropriate, but being that it’s mid-2012, you’ve probably heard it all anyway.

Editor’s Picks: The 411 on Leggings
June 13, 2012

I love almost everything about the ‘80s. I was born in 1980. I love new wave and synthpop. I’m obligated to love movies like “Adventures in Babysitting,” “Howard the Duck” and “Dirty Dancing.” And, while I still have a genuine love for jellies (in every glitter-infused color), I suppose I also have to defend other staples of ‘80s fashion.

God Save the Hat!
June 7, 2012

I hope everyone who attended PROMOTIONS EAST 2012 had a great time. From educational seminars and an up-close look at the latest in promotional products to fashion shows (Fashion-EAST-a) and “after-dark” networking events at the hottest clubs, how could you not?