Fashion-EAST-a show attendees and participants got into the advertising spirit with 2012 styles, fabrications and imprint options.
Alternative Apparel's runway presentation of "Oasis of Color" spring 2012 collection during LA Fashion Week, October 18, 2012.
Edwards Garment Company, Kalamazoo, Mich., announced the appointment of Jose Gomez to the position of vice president of sourcing and operations. "We are extremely pleased to have Jose join the Edwards team," said Gary Schultz, CEO.
Alternative Apparel announced several key organizational changes this week. Most notably, former president Evan Toporek will now take the reins as Alternative Apparel's chief executive officer.
Alternative Apparel is best known for comfy burn-out T-shirts, schlubby sweatshirts and all-around super-casual wares, but the bi-regional brand (they have offices in L.A and Atlanta) is certainly trying to ramp up the "lifestyle" aspect of line.
Celebrities and stores everywhere are catching on to ocean-hued trends for summer 2010. Both Pantone's Key Colors for spring/summer 2010 and NY’s Fashion Week predicted that colors from turquoise and Amparo Blue, to dried herb and eucalyptus green, would be the focus for this summer’s fashion outlook.
Shopping can be a dreadful experience in general. But if you’re the sort of woman who actually enjoys eating on a semiregular basis, and who prefers fashions that look like they weren’t manufactured by the American Tent and Awning Company, it’s downright traumatic. Designers and clothing stores have slowly become aware of this; according to the NPD Group, a market research company, the women’s plus-size apparel market hovers at $17.9 billion, up from $17.7 billion in 2009.
“Every curvy girl that has a dollar is willing to spend that dollar,” says Gwen DeVoe, a former plus-size model and the founder of Full Figured Fashion Week, currently taking place in Manhattan. Now in its second year, the four-day event includes a runway model competition, panel discussions on the industry and, of course, designs for bodies size 12 and above — about 60 percent of American women. On Wednesday night, about 250 women (and a smattering of men) gathered for the opening-night collections, which ranged from T-shirts and jeans (Pure Energy) to trendier, sexier couture (the Angel Alternative).“They don’t want to dress like they’re 60,” says designer Jessica Mealey, the co-founder of the Toronto-based Lotis Clothing, whose designs go up to 3X