Alternative Apparel

The Future of Looking Good
December 1, 2009

New styles? Again? Didn't we just go through this last year? Well, yes, but keeping up on this stuff is important, we promise. True, you may be able to get by on selling the basics season after season, but playing it safe has its risks. For one, the longer you neglect keeping up on style…

Alternative Apparel Celebrates 21 Years (BlackBook)
September 24, 2009

Greg Alterman, owner and visionary behind Alternative Apparel [Norcross, Ga.], celebrated his company’s 21st birthday with us toasting ice teas and lattes at Le Petit Greek in L.A. This isn’t your traditional L.A. line; there’s no glitz, no bling. Alternative Apparel has been operating stealthy under the radar for the last 21 years, but Vegas odds decree that you probably have one or two of their tees in your closet right now.

Click here to read the entire story from
By Kara Lynn Moppe

Fashion Sense and Sensibility
May 19, 2009

Despite the tendency to “go big or go home” on the runways of New York’s Fall Fashion Week, it’s important to keep things in perspective. At least designers weren’t insisting we accessorize with a live snake or a headdress made out of bubble wrap. This time.

BroderBros. Co. Launches New Eco-Friendly Micro Site
May 6, 2009

Trevose, Pennsylvania-based BroderBros. Co., one of the nation’s largest apparel distributors, announced it launched a new eco-friendly micro site to allow clients to shop online for the company’s eco-friendly styles.

Bright Ideas
March 19, 2009

You don't have to thank us.
Over the course of the last year, yes, we’ve done the work for you. We made the phone calls, tracked down the information and basically annoyed anyone in our collective path—all in the name of quality editorial coverage.

The Shifting Shore
February 1, 2009

RACKING FASHION TRENDS can be difficult. The task is sometimes similar to watching ocean waves repeatedly wash over a beach, then trying to guess the forthcoming shape of the shore. Everyone knows the water will inevitably change the sand, but the exact appearance it will take is seemingly impossible to guess.

2008 Editors Picks
December 23, 2008

To wrap up the year, I wanted to take a minute to share the promotional products that the team at Promo Marketing found to be the most desirable. With each of us having reviewed hundreds of products for the magazine and seen hundreds more at trade shows, I thought the choice might be difficult. But, to my surprise, within five seconds of the asking, each of my co-workers had an answer they were sure of. Their choices (and mine) are as follows:
Michael Cornnell: Symphony Handmade Paper—Recipe Bookmarks
“What’s not to like about handmade paper?”
Kyle Richardson: Minya International—The Butt Station
“I don’t

Best Dressed
June 10, 2008

I once saw this completely forgettable movie with Salma Hayek and Matthew Perry called “Fools Rush In.” (Don’t judge, I usually have better taste).
Strangely, the only thing I can recall is that, in describing Vegas, one of the characters says (and I paraphrase) that they might as well have built the city on the surface of the sun.
These days, the same can hold true of Philly. It. Is. Oppressive.
Like, kids are being sent home from school, roads are buckling and I can’t even walk around my apartment without breaking a sweat. Not okay.
Yesterday, to capitalize on a little free

May 1, 2008

RETAIL TRENDS HAVE been inching their way into the promotional apparel market for some time now, but none have made quite as much headway as urban wear (comparatively speaking, of course). For the past two years especially, it’s been the embodiment of what is considered fashion-forward in the current market, and is showing no signs of fatigue. To help distributors ride the wave successfully, Promo Marketing has developed a primer for integrating the latest urban trends into today’s apparel promotions. LESSON 1: MARKING TERRITORY The argument’s as old as that one about the chicken and the egg. The demand for trendy

February 1, 2008

OVER THE PAST few years, it’s been discussed ad nauseam, advertised to the hilt and covered extensively in the pages of this magazine and others around the globe. Everyone is aware the Green Movement has a starring role in today’s business climate, yet the abundance of jargon that comprises the revolution’s supporting cast gets very little time in the spotlight. A general understanding of the terminology can go a long way to help the sale of consumer-requested organic apparel, not to mention increase the comfort level of end-users hesitant to go the green mile. Read on for a comprehensive cheat sheet, from A