Alternative Apparel

OVER THE PAST few years, it’s been discussed ad nauseam, advertised to the hilt and covered extensively in the pages of this magazine and others around the globe. Everyone is aware the Green Movement has a starring role in today’s business climate, yet the abundance of jargon that comprises the revolution’s supporting cast gets very little time in the spotlight. A general understanding of the terminology can go a long way to help the sale of consumer-requested organic apparel, not to mention increase the comfort level of end-users hesitant to go the green mile. Read on for a comprehensive cheat sheet, from A

Alternative Apparel, Atlanta, recently announced the introduction of Alternative Infant & Toddler, a collection of T-shirts for tiny fashionistas. Inspired by popular adult styles, the Alternative Infant & Toddler collection hit stores in February, and includes a onesie, a basic crew and a long sleeve thermal, with sizes ranging from 3-6 months, 6-12 months, 12-18 months, 2T, 3T and 4T. The new line features 15 styles in the company’s best-selling fabrics and washes, including basic solids, burnout, argyle, camo and printed thermals. Similar to the adult collection, Alternative Infant & Toddler will introduce new fabrics, washes and styles throughout the season. “We’re