Alternative Apparel

February 1, 2008

FROM THEIR INCEPTION as appropriate-for-daytime-wear wardrobe standby (or inappropriate, depending on who’s doing the judging), T-shirts have been the put-upon younger brother of the apparel clan. Slacker. Underachiever. Slob. Uniform of the basement-dwelling video-game player, or worse, the go-to garment for sweaty work outside or on a treadmill. Yet, in the last 10 years or so, there’s been a bit of a shake-up in the hierarchy. T-shirts grew up. In fact, they became king. In an effort to emanate a more offbeat vibe, many designers began adding them to their collections, emblazoned with rock-and-roll icons and/or ironic witticisms. Likewise, in a nod toward

Alternative Apparel Launches New Infant, Toddler Collection
March 13, 2007

Alternative Apparel, Atlanta, recently announced the introduction of Alternative Infant & Toddler, a collection of T-shirts for tiny fashionistas. Inspired by popular adult styles, the Alternative Infant & Toddler collection hit stores in February, and includes a onesie, a basic crew and a long sleeve thermal, with sizes ranging from 3-6 months, 6-12 months, 12-18 months, 2T, 3T and 4T. The new line features 15 styles in the company’s best-selling fabrics and washes, including basic solids, burnout, argyle, camo and printed thermals. Similar to the adult collection, Alternative Infant & Toddler will introduce new fabrics, washes and styles throughout the season. “We’re