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Selling apparel is completely different than selling hard goods. To answer some of your questions about selling wearables, Promo Marketing reached out to some of the industry's leading apparel suppliers. Here's what they had to say.
Los Angeles-based American Apparel Inc., a vertically integrated manufacturer, distributor and retailer of branded fashion basic apparel, announced preliminary sales for the month of December 2013.
Planning for the New Year is important. Sometimes that planning requires reflecting. With that in mind, here are eight apparel-selling tips we received in 2013 to take you into the New Year.
We've been through enough winters to know that picturesque snow won't last. Take advantage of this brief window of beauty by selling robes and loungewear.
American Apparel Inc. announced preliminary sales for the month of November 2013. On a preliminary basis, total net sales were $49.2 million, a decrease of 1 percent over the prior year. Comparable sales increased 1 percent, including a 1 percent increase in comparable store sales in the retail store channel and a 4 percent increase in net sales in the online channel. Wholesale net sales decreased 4 percent for the month.
One of the mainstays of the Olympics is the myriad examples of branded merchandise that are sold to support the games, not to mention burnish the images of official sponsors. The supporters of an effort to help lesbian, gay, bisexual and transgender citizens of Russia, where the Winter Games are to be held in February, are adapting that marketing tactic with a line of protest merchandise to be sold by American Apparel and promoted by athletes.
American Apparel Inc., a vertically integrated manufacturer, distributor and retailer of branded fashion-basic apparel, announced financial results for its third quarter ended September 30, 2013.
Los Angeles-based American Apparel Inc., a vertically integrated manufacturer, distributor and retailer of branded fashion basic apparel, announced preliminary sales for the month of October 2013.
Kim Kardashian isn’t feeling Pantone's top color of spring 2014, Dazzling Blue, when it comes to her daughter. But no "baby pink" allowed. Here are some alternatives.
American Apparel Inc. announced preliminary sales for the month ended September 30, 2013. Wholesale net sales increased 12 percent as compared to September 2012.
