In a 2013 Forbes article, Mark Stewart, former executive director of the Tailgating Industry Association, estimated that fans spend as much as $20 billion on tailgating for football and $35 billion on auto racing annually. Adding in baseball, hockey, soccer and outdoor concerts, you’ve got a lot of opportunities for tailgating and cheering. This provides end-buyers with myriad ways to advertise their brands, and a wealth of different products for distributors to provide them.
The Promo Marketing team wrapped up its most successful year of Power Meetings to date in Charlotte, N.C. last week. This year’s meetings spanned across both coasts and four major cities, including Scottsdale, Ariz., Miami, Fla. and Newport Beach, Calif.
Event marketing season (spring and summer) is approaching, which means there's no better time to brush up on your outdoor event skills than right now. From 5ks and fun runs to tailgating and branded beach incentives, we've got the tips you need to keep your clients having fun in the sun.
Even casual fans of The Simpsons will recognize it as Helen Lovejoy's catchphrase—one of many quotes from the show to work its way into the vernacular and launch a thousand Internet memes—but in the promotional industry, "Won't somebody please think of the children?" is more than just fun and games. It's smart business.
Looking to rack up some serious grocery bills with your biggest clients? Check out these great edible promotions, complete with tips and ideas for use from the suppliers who sell them.
Nike, Livestrong's largest partner for the past nine years, has announced that it will stop producing merchandise for the foundation, including the famed yellow wristband that the sportswear company first developed in 2004.
Lance Armstrong's Livestrong Foundation is credited with popularizing promotional silicone bracelets as a fundraising tool. With the cyclist's reputation in ruins, will the product he turned into an international symbol suffer a similar fate?