Bodek And Rhodes

Bodek and Rhodes to Release 2008 Catalog Early
July 24, 2007

For the first time ever, Philadelphia-based supplier Bodek and Rhodes is releasing its annual “Big Book” catalog in November. The decision is part of the company’s efforts to help its customers plan for the upcoming year. Mary Ellen Pahlka-Hudicka, director of marketing, said, “We’ve gotten a lot of requests for information on next year’s line earlier in the year. And with the Big Book coming out in November, we’re delivering.” This year, Bodek and Rhodes has lowered the minimum quantity for orders to 100 catalogs. Customers have a number of options for ordering the catalogs. Imprinted catalogs with a choice of covers are

Fashion & Accessories Show Heat Up PPAI Las Vegas
January 9, 2007

The catwalk was on fire at this year’s Fashion & Accessories Show, held Thurs., Jan., 4, at the PPAI Expo in Las Vegas. With the theme: “Where Products Meet Paparazzi”, a cluster of picture-taking fanatics dressed in safari gear mobbed the stage as models exploded on to the runway. To say the show was hot is an understatement. SanMar’s opening act to its “Step Up to SanMar” segment featured an ensemble of seductive dancers dressed in red-hot dresses and suits sashaying to the tunes of sultry 50s music. This was followed by an entourage of models donning selected garments from Dunbrooke’s Reebok line. One

Bodek And Rhodes’ Heller Takes Top SACDV Volunteer Award
December 27, 2006

Julie Heller, marketing manager for Bodek And Rhodes, Philadelphia, was recently honored as the Volunteer of the Year for the Specialty Advertising Counselors of the Delaware Valley (SACDV). The Volunteer of the Year is selected by the SACDV president, and is based on observation, as well as the hours and efforts the volunteer dedicates throughout the year in order to further the achievements, member services and growth of SACDV. “Julie is always there both a leader and a friend,” said Vytas Masaliatis, SACDV president. “She has been very instrumental in our partnering with other regional associations, and takes on everything from planning to

Bodek And Rhodes’ Hudicka Inducted Into SACDV Hall of Fame
December 16, 2006

Mary Ellen Hudicka, director of marketing communications at Bodek and Rhodes, Philadelphia, was inducted into the Specialty Advertising Counselors of the Delaware Valley (SACDV) Hall of Fame during a special ceremony at the annual SACDV Holiday Gala earlier this month. Hudicka is one of an elite group of 20 industry persons to be in the Hall of Fame. Last year, Hudicka was one of only six people in the history of SACDV to be honored with the President’s Award, recognizing her exceptional service and dedication, and was also honored with that award again this year. She has also been named SACDV Person of the

Bodek And Rhodes Debuts New Tommy Hilfiger Collection for 2007
November 21, 2006

Bodek and Rhodes, Philadelphia, has announced that its 2007 wearables line will include a new collection of Tommy Hilfiger styles selected from the popular retail line. The new styles replace the former Tommy Hilfiger Golf line introduced in 2006. Bodek and Rhodes will carry eleven retail styles in the collection, beginning Jan. 1, 2007. “This is an exciting transition for us and our customers,” said Mike Rhodes, president. “We introduced the brand to our line in the spring with Tommy Hilfiger Golf, which was well received by our customers. But, after meeting with the people at Tommy Hilfiger, we decided to switch our

Bodek And Rhodes Hires Sales Rep for Illinois, Wisconsin Territory
November 7, 2006

Philadelphia-based Bodek And Rhodes announced the recent hire of Scott Pawlow as the company’s new sales representative for the Illinois/Wisconsin territory. Pawlow has more than 10 years of experience in apparel sales, including several years serving the promotional products industry. “In a relatively short sales career, Scott has gathered a tremendous amount of experience in areas that are key to understanding and serving Bodek and Rhodes’ customers,” said Marc Held, national sales manager. “He’s experienced in wholesale as well as retail, worked with apparel decorators, sold Russell Athleticwear for years [and] served the promotional products industry. All this translates into a very valuable knowledge

How To Sell Business Apparel
November 1, 2006

Sure, seeing is believing. But add in feeling and wearing, and you get extra sales power. When you ship an order, include a sample of a different item in the buyer’s size. Let the client see how it looks decorated with his logo, feel its comfort, wear it around and accept all of the compliments. Also, include a short thank-you note, and let him or her know you’re thinking about new ways to power-up apparel programs. Chances are, the buyer will purchase more of the sampled product. One of our customers reported a 47 percent increase in sales just by using this approach. UltraClub

Bodek & Rhodes Honored by AIA at Annual Convention
September 26, 2006

Bodek & Rhodes, Philadelphia, one of the leading wholesalers of imprintable activewear, was recently recognized for excellence in self-promotion and customer service at the 11th Annual Convention of Adventures in Advertising (AIA). This year marks the fourth consecutive year Bodek & Rhodes received the award for “Most Innovative and Effective Promotions.” The company also received runner-up awards in the “Best Overall Apparel Supplier” category and Rochelle Jones, customer service, received an award in the “Best Apparel Customer Service Representative” category. “Being chosen as the ‘Most Innovative and Effective Promotions’ Award winner is a tremendous achievement because the field includes both apparel and non-apparel suppliers,”

E-Commerce Development Manager Joins Bodek & Rhodes
August 29, 2006

Bodek and Rhodes, Philadelphia, recently hired Rich Carter as the company’s new e-commerce development manager. Carter joins Bodek & Rhodes with more than 15 years of experience in interactive marketing, e-commerce and Web design. “Rich has an amazing grasp of what today’s Web site user is looking for, in terms of searching for and ordering products, information flow and easy navigation,” said Mike Rhodes, president. “Coupled with this, is his creative eye and strong sense of design. It translates into a site that is altogether informative, interesting, friendly and efficient—one that will help our customers do business and grow their businesses.” In his new

Bodek & Rhodes Offers Major Retail Brands for 2007
August 16, 2006

Bodek & Rhodes, Philadelphia, recently announced the addition of the following brands to its 2007 wearables line: Tommy Hilfiger, Weatherproof Garment Co., Alo, NYNE and Oxford Golf. These additions bring the total number of brands carried by Bodek & Rhodes to 32. The brands will debute in the supplier’s annual Big Book catalog, available Jan. 1, 2007. “Bodek and Rhodes has always focused on helping our customers grow their sales within traditional markets, as well as new markets,” said Mike Rhodes, president. “We’ve talked to customers and studied trends. Our additions for 2007 reflect our findings. We’re delivering more designer fashions and retail