Philadelphia-based Bodek & Rhodes’ 2007 UltraClub catalogs, as well as the entire 2007 UltraClub line, will be available on Oct. 2, 2006. The October UltraClub catalog release and collection debut mark the earliest availability of the private label to customers since it was launched in 1992. “Next year marks a huge 15-year milestone for UltraClub, which was the original private label brand in the imprinted sportswear industry,” said Mary Ellen Hudicka, director of marketing communications. “The early-edition catalogs and early collection launch are a result of an increasing demand by our customers to get a head start selling the new UltraClub styles before the first
Bodek And Rhodes
Former New York City mayor Rudolph Giuliani visited the Bodek & Rhodes booth at Philadelphia’s ASI show this past May. According to Bodek & Rhodes representatives at the booth, Giuliani spent about 10 minutes with them and showed a keen interest in the company’s UltraClub line and the concept of private-label branding. “Needless to say, we were very excited and honored to have such a well-known person spend that much time in our booth,” said Julie Heller, marketing manager. “He was sincerely interested in our business. He’d be a perfect UltraClub spokesperson.” For more information, visit www.bodekandrhodes.com.
Nearly 200 entries were submitted for Philadelphia-based Bodek & Rhodes’ first “Best Decorated UltraClub Contest,” which was created to recognize outstanding decoration achievements and to discover how the company’s private-label UltraClub line was being used in the market. “The contest was both exciting and a source of learning for us,” said Mary Ellen Hudicka, director of marketing communications. “From all the entries, we were able to get a clearer picture of how our customers are using UltraClub products for their promotional and decorating objectives. We can now use this information to enhance our marketing initiatives, support our customers’ sales and further develop the
Bodek & Rhodes Introduces New D.C. Sales Representative Bodek & Rhodes, Philadelphia, announced the addition of Chris Sprankle as the sales representative for Washington, D.C., Maryland and Virginia. Sprankle, who joined the company in Feb., is based in Washington, D.C. “Already Chris has shown a tremendous knowledge of the customer-first approach that makes a difference,” said Scott Seigal, vice president of sales. “In addition, he is familiar with the territory and the people who have businesses there.” Prior to joining Bodek & Rhodes, Sprankle built and honed his sales and sales management skills in the home-building-products industry in the Maryland and Washington, D.C. area. In his new