Book Company, The

Whether for business or pleasure, the recovering travel and hotel industries provide promotional profits.

Industry suppliers like SnugZ USA and The Book Company discuss what you can do to establish credibility with your clients and increase sales.

Delray Beach, Florida-based The Book Company recently launched a green-specific Web site (books4greenliving.com) to help showcase the company’s vast array of earth friendly book titles, said Doug Greenhut, president. “Books related to green issues are smart promotional products because they clearly tie-in to a company’s green message,” said Greenhut. “A book on recycling may fit a waste management company’s message, a book about saving energy can be used to promote a power company’s agenda and a book titled, ‘Greening Your Office’ may perfectly support a promotion for an office supply company,” he added. “Beyond the standard promotional product made of recycled materials, green

Delray Beach, Florida-based The Book Company was recognized by Bensussen Deutsch & Associates Inc. (BD&A) of Woodinville, Wash. as Supplier of the Year. The BD&A Supplier Alliance Awards recognize outstanding service from the merchandise agency’s tried-and-true list of preferred suppliers. Winners were chosen by the vote of more than 200 employees within BD&A’s sales, operations, import and supplier management groups. BD&A associates voted for candidates in three major categories: Customer Service Rep of the Year, Sales Rep of the Year and Supplier of the Year. The 2007 awards marked the sixth year BD&A has held its Supplier Alliance Awards. “The Book Company proves to

Roni S. Wright, vice president at The Book Company, Delray Beach, Fla., was recently named the 2006 recipient of the Linda Robinson Scholarship. Established by the SAAGNY Board of Directors in 1995 after Robinson’s untimely death, the scholarship is awarded to one industry professional each year for the cost to attend the PPAI President’s Forum. “It’s an honor and privilege to attend the President’s Forum as the SAAGNY Linda Robinson Scholarship recipient,” said Wright. “Linda was someone I respected and admired greatly. She was truly an inspiration to me as I came into my own as an industry professional.” A 20-year veteran of the promotional

Roni S. Wright, vice president at The Book Company, Delray Beach, Fla., was recently named the 2006 recipient of the Linda Robinson Scholarship. Established by the SAAGNY Board of Directors in 1995 after Robinson’s untimely death, the scholarship is awarded to one industry professional each year for the cost to attend the PPAI President’s Forum. “It’s an honor and privilege to attend the President’s Forum as the SAAGNY Linda Robinson Scholarship recipient,” said Wright. “Linda was someone I respected and admired greatly. She was truly an inspiration to me as I came into my own as an industry professional.” A 20-year veteran