Study Buddies
July 2, 2009

Boxercraft—Bitty Bundles

When I was in college, my friends and I practically lived in outfits like these. Everyone did—they were comfortable enough for pulling an all-nighter in the library and cute enough to look good while pulling an all-nighter in the library without trying too hard. Boxercraft wins again. They really have a handle on the collegiate/junior market. These items come in bundles of three: The one on the left includes a tank, madras boxers and a coordinating headband and the one on the right has a tank, flannel pants and a matching headband. Love them.
(800) 914-7774

Do Gooders!
June 19, 2009

It’s easy to pigeonhole social responsibility into being about nothing more than driving a hybrid and saving old growth forests. The green movements power and celebrity, while valuable, can overshadow the other acts of human kindness that sustain societies as much as clean air, food and water.On both the supplier and distributor side of the…

Choose the right demographic for embellished apparel.
June 18, 2009

According to Meghan Brazzelle, senior account executive at Atlanta-based Boxercraft, embellishments are a great way to "bring an extra element to any logo." However, as you might expect, they don't necessarily work for everyone. She specifically mentioned schools, teams and retail stores as being the prime targets for a little something extra, as well as items such as concert memorabilia.

Mix your message.
June 4, 2009

When it comes to embellished apparel, adding a few sequins just won't cut it anymore. "Mixing embellishments and locations is the best way to grab attention and create a unique logo," noted Meghan Brazzelle, senior account executive at Boxercraft in Atlanta. The most popular combinations she reported were fusing screen printing with the aforementioned and ever-popular rhinestones, or using screen printing and appliqué.

Boxercraft--Bitty Boxers
May 21, 2009

The "bitty" in the name means only certain people can get away with this style, so if this isn't tailor-made for the college crowd, I don't know what is. Its flannel fabrication is a throwback to a far more casual time when all you had to do in the morning was roll out of bed, throw on shorts and a T-shirt, and you were ready to face the day. Somehow, I don't think that'll fly for those of us in the workforce, but for a juniors or youth promotion, it's all the rage. Ah, nostalgia.
(800) 914-7774

Fashion Sense and Sensibility
May 19, 2009

Despite the tendency to “go big or go home” on the runways of New York’s Fall Fashion Week, it’s important to keep things in perspective. At least designers weren’t insisting we accessorize with a live snake or a headdress made out of bubble wrap. This time.