Broder Bros.

The Alpa Shirt division of Philadelphia-based BroderBros. Co. announced the expansion of its exclusive relationship with Columbia Sportswear to offer new outerwear products. Starting with the fall catalog, Alpha will offer customers jackets for cool and cold weather climates, with options ranging from classic designs to the hottest trends in the retail skiing and snowboarding markets. Alpha will offer the new Utilizer and Nordic Point fleece. The Utilizer features Columbia’s exclusive Omni-Shade sun protection technology, which blocks more than 93 percent of the sun’s harmful rays. The Nordic Point fleece is an eco-friendly fleece crafted from post-consumer recycled materials. Innovations in soft shell

The Alpa Shirt division of Philadelphia-based BroderBros. Co. announced the expansion of its exclusive relationship with Columbia Sportswear to offer new outerwear products. Starting with the fall catalog, Alpha will offer customers jackets for cool and cold weather climates, with options ranging from classic designs to the hottest trends in the retail skiing and snowboarding markets. Alpha will offer the new Utilizer and Nordic Point fleece. The Utilizer features Columbia’s exclusive Omni-Shade sun protection technology, which blocks more than 93 percent of the sun’s harmful rays. The Nordic Point fleece is an eco-friendly fleece crafted from post-consumer recycled materials. Innovations in soft shell

BroderBros.Co. will be making the next stop on their 2008 Open House Event Series at Soldier Field Stadium in Chicago on Friday, September 19. The Trevose, Pennsylvania-based company’s open house event invites regional customers to a central location for a full day of brand presentations, seminars and vendor meetings, in addition to free product giveaways, special show pricing and prize raffles. BroderBros. will have four professional development seminars on topics ranging from marketing and sales to presentations on new fabric technologies and trends. Key customers will have an opportunity to learn about top-of-the line inventory systems, website ordering processes and competitive pricing.

Trevose, Pennsylvania-based BroderBros. Co. is kicking it into high gear for 2009, adding four additional brands, over 150 new styles, as well as new brand and category catalogs. “We are building up our assortment and keeping up with retail trends to become even more of a one-stop shop,” says Girisha Chandraraj, vice president, marketing, BroderBros. Co. “In 2008, we’ve maintained our competitive pricing and have substantially increased our inventory levels, setting the stage for continued growth and success in 2009.” Among the featured new brands is PlayBack, which has yet to be seen in the imprintables industry. It is a sister brand

Trevose, Pennsylvania-based BroderBros. Co. announced it is working with sportswear leader adidas to bring customers high-quality apparel in the latest colors, styles and fabric technology. Since taking on the adidas products in 2005, BroderBros. Co. has seen the brand grow more than 60 percent in the imprintables market, reflecting a parallel growth trend in the retail market. “By providing corporate apparel suppliers with products that experience high demand in retail settings, [Broder’s] Alpha [division] is helping its [distributors] remain competitive, offering options and price-points for virtually every budget,” said Girisha Chandraraj, vice president, marketing at Broder. Adidas has been a top brand on

Trevose, Pennsylvania-based BroderBros. announced its Alpha division has seen a steady increase in seasonal demand for new fabric technologies, most notably for apparel with Columbia Sportwear’s proprietary Omni-Shade sun protection technology that blocks harmful UV rays. Akin to the protection provided by sunscreen, Omni-Shade provides protection from UPF 15 to UPF 50. Columbia’s Omni-Shade blocks UV rays by using tightly woven fabrics and finishes, providing the best UPF ratings in the industry, ranging from UPF 15, which protects the wearer from 93.3 percent of the sun’s UV rays to UPF 50, which protects from 97.5 percent. This technology, combined with lightweight fabrics and

As part of the company’s 2008 Open House Event Series, Trevose, Pennsylvania-based Broder Bros. hosted more than 500 regional customers at an exclusive open house event at the Moshulu restaurant in Philadelphia. This regional event gave customers a firsthand look at how Broder is analyzing trends, meeting industry demands and providing the best possible service to customers. Customers were able to attend brand presentations and business seminars. Presentation topics focused on key product developments, customer prospecting tips, and new trends in digital printing. Guests received free product samples and special show pricing while being eligible for raffles. Girisha Chandraraj, vice president of marketing for

Trevose, Pennsylvania-based Broder announced Champion brand apparel has launched its first new advertising campaign in five years. Available exclusively through Broder and its subsidiaries the Alpha Shirt Company and NES Clothing, the new campaign title “How you play” is aimed at capturing new energy and a younger market. According to Broder, Champion sales have increased by double digits for three consecutive years and are doing well at the retail level with younger consumers. “As its exclusive distributor to the imprintable industry, we believe the brand’s continued strength at the retail level make it extremely attractive to our customers,” said Andrea Engel, vice president, merchandising

Trevose, Pennsylvania-based Broder Bros. announced its fourth quarter earnings for the fiscal year ending December 29, 2007. The company reported sales totaling $232.7 million, amounting to a $90 million fourth quarter loss—a downturn compared to the $240.9 million in sales and $300,000 profit reported for the same period for the 2006 fiscal year. Annually, the company had sales totaling $929.1 million, down just over $30 million from the prior year, amounting to a $124.1 million dollar loss. Earnings reported include the companies three operating segments, the Broder, Alpha and NES divisions. While both the Broder and NES divisions had lower fourth-quarter

In an effort to continue to fuel their growth, Broder Bros. and its subsidiary, Alpha Shirt Company of Trevose, Pa., recently announced an expansion of the marketing tools section of their websites, giving distributors an even greater array of sales tools and online support. With the new marketing tools, Broder Bros. has created an innovative support system that allows key distributors sell more efficiently to end-users. The updated marketing tools Web site not only provides new and exciting features, but also explains to the customer how to use these tools and why they are beneficial to them. Distributors now have access to: