Broder Bros.

BroderBros. Co., a leading distributor of imprintable sportswear and accessories based in Trevose, Pa., announced the company has met the stringent guidelines to receive the Customs Trade Partnership Against Terrorism (C-TPAT) certification from the U.S. Customs and Borders Protection agency. This enables Broder to not only fully comply and contribute to border security, but also to further bolster the company’s inventory control while speeding delivery. “This certification, while strengthening border security, also allows us to clear goods through customs quickly. This is essential for speedy customer delivery and inventory control,” noted Girisha Chandraraj, vice president, marketing, Broder. The certification entitled Broder to have a

Alpha Shirt Company and Broder Bros., both based in Trevose, Pa. announced their 2008 Open House Event Series, which will be held at their dual branded distribution centers throughout the country in 2008. The current schedule includes the following cities and dates: • Orlando, FL – March 13th • Philadelphia, PA – April 17th • Chicago, IL – September 25th • Dallas, TX – October 23rd Open House Events invite customers into their local distribution centers for a full day filled with brand presentations, seminars and tours of the distribution center, in addition to free product giveaways,

Broder Bros. Co. enjoyed a tremendous response at the open house held to debut their brand new Dallas-area distribution center. More than 400 people attended the day-long event, which included seminars on such topics as marketing, the future of our distribution centers, apparel trends and technology, and new initiatives in IT. Attendees also took in the 2008 offerings from Alpha Shirt Company and Broder Bros. private labels and such vendors as Alternative, Bella, Dickies, Gildan, Anvil, Fruit of the Loom, Jerzees, Hanes and more. The day wrapped up with a fashion show, cocktail reception and a concert by recording artist Bob Schneider.

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So far, 773 lucky customers of the Broder Bros. Trevose, Pa. family of companies (including Alpha, Broder and NES) have taken home such exciting prizes as cars, trips, electronics and cash through the Super Sweeps program. Broder Bros. announced the names of the latest winners of its popular promotion. Super Sweeps is a contest that rewards Alpha, Broder and NES customers by giving them points for every purchase made. Each point is worth one entry towards the drawing for a prize. There is also a daily, online instant-win component that offers additional chances to receive awards. As a result of the overwhelming

Hawaii, Las Vegas and Orlando vacations, a Mini Cooper, a Pontiac Solstice, a Saturn Sky and a cash prize of $10,000 are just a few of the prizes Broder Bros., Trevose, Pa., customers are taking home by participating in the company’s Super Sweeps program. Through the program, customers earn points with each purchase and the points are then used to enter the sweepstakes. There is also a daily, online instant win component that offers additional chances to receive prizes. “Our customers keep us going, and we wanted to reward them with something above and beyond the usual incentives,” said Girisha Chandraraj, vice president

Customers of Alpha Shirt Company, Broder and NES, all of Trevose, Pa., now have the chance to win a variety of luxury prizes with every order they place this summer. Cars, cruises, plasma screen televisions, game systems, motor scooters and trips are just some of the prizes the company is giving away as part of its “Super Sweeps” Buyer’s Bonus Program. Registration for daily and weekly sweepstakes prizes begins Fri., June 1. Each order placed will be converted into points that can be used to enter a variety of sweepstakes drawings. Customers can also earn points without ordering. Once registered, customers can play the Instant

As reported by the Philadelphia Inquirer newspaper, Broder Bros., Trevose, Pa., announced lower net sales and net income for the quarter ended Dec. 30. The company reported net sales of $240.9 million, down from $263 million for fourth-quarter 2005. Income from operations was $9.3 million, down from $13.3 million. Fourth-quarter 2006 net income was $0.3 million, compared with $2.3 million a year earlier. For more information, call (800) 521-0850 or visit www.broderbros.com.

Alpha Shirt and Broder, both of Trevose, Pa., have announced the re-launch of their individual Web sites—a move that makes both sites more customer-friendly. “We have updated the sites with new and enhanced features that will prove easy for our customers to use and will ultimately help to drive their business,” said Mike Fabrico, vice president of information technology for both companies. The updated Web sites feature a variety of conveinent options including: •Express ordering •Real-time inventory •An Order Optimize option that helps customers avoid split shipments •A “Save order” function that makes re-ordering faster than ever •More product views and information •Product

Alpha Shirt and Broder Bros., Trevose, Pa., are launching a new seasonal catalog program, designed as a support tool for their customers to keep their clients interested in key products throughout the year. The first seasonal catalogs will be published in the spring just in time for the summer selling season. According to company personnel, the program “further positions the companies as complete marketing and selling resources that their customers can turn to for recommended products based on key sellers during the season.” The 68-page mini catalogs are ideal for mailings. Retail selling copy compliments the detailed photography to illustrate the use and