Cooler Graphics

I am a horrible person. I hate myself, and you should hate me too. Yesterday was National IPA Day, and I completely forgot. I hope you can forgive me, but in the meantime, I'll be atoning for my sins double-time with help from the 24 oz. Cool-Absible from Cooler Graphics.

PEOPLE TAKE THEIR playtime seriously. Just ask an employee to work a few hours unpaid overtime, a child to do a few chores or an editor to write over a weekend, and see how cranky they get. It stands to reason, then, that if you're in the business of promotional toys, you better be able to give something that people are going to accept into the precious few moments of free time. With that in mind, below are nine of the more interesting, unique or just plain fun toy promotions out there.

On Monday, January 14 and Tuesday, January 15 at the Las Vegas Expo 2008, the Promotional Products Association International (PPAI) will bring together some of the nation’s foremost sales and marketing experts to help owners take their business to the next level. Ten different paid workshops will be offered this year. Each of these workshops is designed to allow time for an in-depth analysis of the subject matter. Topics will include guerrilla marketing, financial planning, effective referral generation, and niche marketing solutions and strategies for Web site success. In addition, luncheon sessions will allow distributors to take part in the following: Developing a