On December 2, 2010 Calais, Maine-based Foamworx acquired Penmar/Diversified Novelties. The combined entity will operate under the Foamworx brand name. Richard Langer, formerly of Diversified Novelties, will continue to work for Foamworx in business development and sales.
The mention of sports marketing may call to mind images of giant foam fingers waving in a crowded NFL stadium, or thousands of Yankee jerseys dotted through jammed subways before a playoff game, but there is more to athletic promotions than these professional teams can offer. From minor leagues and recreation organizations to high schools and colleges, there are numerous avenues for sports promotions as viable as their professional counterparts, if not more so.