Dri Duck Traders

OPTIMISM IS A funny thing. Sometimes seeing the good side of a situation is all a matter of personal perception. Example: Instead of fretting over snow, rain or even chilly fall days lowering the exposure of your T-shirt promotions, why not look at inclement weather as an opportunity to sell imprinted outerwear?

Imprints Wholesale, Denver, has teamed up with Dri Duck Traders, Overland Park, Kan. and will add Dri Duck's outerwear to its current product offering.

ECONOMY SHMECONOMY. NOT to be glib, but that headline has sold one too many papers these days. Yes, things are not necessarily prospering, however, what the general public should be talking about is how to respond to these given circumstances. Facing the unenviable challenge of helping end-buyers find value in items that can all-too-easily be considered “extraneous,” now more than ever, suppliers and distributors must continuously prove the worth of their wares. Showing how each garment can be used in a practical wardrobe application attaches a tangible benefit to every dollar spent, an essential formula for continuing to drive business through financially uncertain

DRI DUCK Traders, Overland Park, Kan., secured a partnership with Realtree Camo of Columbus, Ga., and Richard Childress Racing (RCR) of Welcome, N.C., that allowed the DRI DUCK brand to appear in three locations on Car #21 driven by Bobby Labonte at last weekend’s Nationwide Series, Camping World 300 presented by Chevrolet race in Daytona Beach, Fla. The event is the first of the Nationwide Series (formerly Busch Series) races of the 2008 NASCAR season. It is said to be the most prestigious event on the Nationwide Series calendar. “We are so pleased to be part of Realtree’s family and have the opportunity

I’d like to thank everyone that has passed along feedback on the new site and those who have sent in press releases about company news or products. We’re optimistic here about building a community of distributors, suppliers and industry experts that can be mutually beneficial to one another.
In any case, the new issue of Promo Marketing Headlines is out and probably already in your inbox. Hopefully everyone will have a chance to read it over. If you haven’t, Here are the new headlines from Bodek and Rhodes, Broder Bros. and Crystal D.
Remember, if your company has news, make sure you

FOR A LONG time, outerwear has been somewhat on the outskirts of the promotional apparel landscape. Much more attention had been given to its business-ready, corporate casual counterparts. These days, however, promotional outerwear is charting its own course and marching to the beat of its own drum. With a rise in environmental awareness and a greater focus on fabrication, outerwear has redefined its role in promotional apparel, and thus distributor profits. “Fabrications are the big story in promotional outerwear,” noted Cathy Groves, vice president of marketing at Overland Park, Kansas-based Dri Duck Traders. “Bonded soft-shell fabrics, cotton canvas waterproof and fabrics with any type of