Executive House

Writing off the Cheap Talk
January 1, 2011

Getting sucked into a price war with a competitor can happen with any promotion or product, but there are some instances where it's more likely than others.

Sanford Business-to-Business Launches Pink@Work Products
September 23, 2010

Oak Brook, Illinois-based Sanford Business-to-Business announced pink versions of the companies popular Sharpie fine marker, uni-ball 207 Gel RT pen and Parker Jotter ballpoint pen are now available for sale. For each unit sold of the new products, $0.10 will be donated to City of Hope for breast cancer research, treatment and education.

Fair Play for the Fairway
March 1, 2010

The best urban legends revolve around some rather unsavory themes, don't they? Here's one more you might not have heard: "Golf" is actually an acronym for "Gentlemen Only, Ladies Forbidden." Not true.

Just the Facts
January 1, 2010

We take them for granted. We abuse them, we lose them, forget them, chew on the ends when we are nervous, snap them, tap them, toss them around and let them run out of ink. They have been around since the days of the pharaohs, documenting our lives and our history with nary a thank-you.

Three Under Par
March 19, 2009

While a lot of golfers out there reading this might take offense to that statement, think of the layperson’s language comprehension. In normal, everyday conversation, “under par” is not exactly the most ringing endorsement of, well, anything. Who would want to hear their mechanic’s work described that way? Or worse, the skills of their heart surgeon?

Introducing Red Perks Corporate Gift Cards
April 22, 2008

Red Perks, based in Rumford, R.I., introduced its fully customizable gift card program for the corporate market. Red Perks’ line of cards aims to provide services for corporate gift programs, employee motivation incentives or as a way for a company to extend its brand through promotional programs. Designed specifically for the corporate premium marketplace, the Red Perks gift card program is loaded with features that make it the sensible choice for corporations. Gift solutions include golf and sporting equipment, apparel, personal electronics, small appliances, luggage, tools, and products from a variety of other categories. Red Perks cardholders will enjoy a wide selection of

Living in the Lap of Luxury
January 1, 2008

TIME HAS COME to answer the question, which, truthfully, has long been decided by some of the leading fashion houses: What’s in for spring? This year’s answer is not color, nor is it cut. Don’t be surprised that length is not it, either. This spring, fabrics are where it’s at. “The newest thing in business casual apparel is a gradual swing toward upscale fabrics,” noted Lee Strom, senior marketing manager at Seattle, Wash.-based SanMar. But, it’s not just any kind of fabric that’s in. “Luxury fabrics, like silk, are becoming more obtainable and are available at approachable price points,” explained Strom. Strom couldn’t be

Outer Banks Outfits Student Solar House Team
March 27, 2007

Outer Banks, Winston-Salem, N.C., has announced its continued promotional sportswear sponsorship of the University of Missouri Solar House project team, in which the company outfitted the student engineering team with matching Essential Pique polo shirts in pine green. The University of Missouri-Rolla is one of 20 teams selected by the U.S. Department of Energy to compete in the bi-annual Solar Decathlon that will be held on the National Mall in Washington, DC, Oct. 12-20. The competition requires participants to design, build and operate the most extravagant and energy-efficient, 800 sq. ft. solar-powered homes. In 2005, the team finished in 7th place, including a first

Leed’s Unveils 525 New Product Styles in 2007 Catalog
January 23, 2007

Leed’s, Pittsburgh, has introduced its full-line catalog with a host of options and ideas, complete with superb feature images, collection shots of entire branded lines, and a layout that is easy to navigate. With 1,167 product styles in multiple color options spanning 11 categories and including 10 retail brands, the 596-page resource provides a one-stop shop for distributors. According to David Nicholson, president, Leed’s primarily focused on “quality and innovation” during the development of the 2007 product line. “We designed, researched, investigated and tested thousands of options before we honed in on this exciting combination of products.” And the company’s products come in a