The end of the year always brings exciting and important announcements, and that's no different for us at Promo Marketing.
To help ignite a new attitude and inject a new life into the promotional products industry for 2014, PromoKitchen and SanMar's District brand of apparel have partnered to create REVIFIFY—a T-shirt design competition.
Promotional Products Association International (PPAI) has announced new board members Bruce Perryman, MAS+, CEO of supplier Embroidery Unlimited Inc., and Mary Jo Tomasini, CAS, CEO of distributor CE Competitive Edge LLC.
PPAI has announced that Tony Hsieh, CEO of Zappos.com and author of "Delivering Happiness," will give the keynote presentation at The PPAI Expo 2014 keynote in Las Vegas, January 13 to 17, 2014, at the Mandalay Bay Convention Center.
Jay Baer—creator of the Convince & Convert blog and author of the forthcoming Youtility: Why Smart Marketing is about Help Not Hype—follows marketing trends closely. During an interview earlier this year at the New Media Expo, he told me about three marketing myths that are harming companies' bottom line.
1. Misunderstanding In-Person Sales. Everyone knows a personal connection matters in sales—but few companies have grasped how technology has altered the dynamic. It used to be that salespeople were "the only repository of the information customers needed," Baer said. "Nothing was available via self-service, so it was almost a forced relationship."
The newly designed Promo Marketing Power Meetings website is now live at www.PMPowerMeetings.com. The new site aims to inform qualifying distributors and suppliers about Promo Marketing's marquee industry event that brings together top-tier promotional products distributors and suppliers.
Exhibits at The PPAI Expo opened today. What are you hoping to see?
As they often do, a discussion recently in a LinkedIn Group went off in an interesting direction.
On August 29, the Arizona Promotional Products Association (AzPPA) Expo 2012 kicks off in Phoenix with a first-of-its-kind professional development workshop: TechTalk.
Top executives from FASTSIGNS International Inc. will attend the upcoming ISA International Sign Expo 2012, running March 21-24, to present independent store conversion initiatives and opportunities for international franchise agreements.