Expo Inc

Looking Forward to 2014
December 6, 2013

The end of the year always brings exciting and important announcements, and that's no different for us at Promo Marketing.

PPAI Welcomes New Directors to Board
October 11, 2013

Promotional Products Association International (PPAI) has announced new board members Bruce Perryman, MAS+, CEO of supplier Embroidery Unlimited Inc., and Mary Jo Tomasini, CAS, CEO of distributor CE Competitive Edge LLC.

3 Marketing Myths That Are Costing You Sales
June 21, 2013

Jay Baer—creator of the Convince & Convert blog and author of the forthcoming Youtility: Why Smart Marketing is about Help Not Hype—follows marketing trends closely. During an interview earlier this year at the New Media Expo, he told me about three marketing myths that are harming companies' bottom line.

1. Misunderstanding In-Person Sales. Everyone knows a personal connection matters in sales—but few companies have grasped how technology has altered the dynamic. It used to be that salespeople were "the only repository of the information customers needed," Baer said. "Nothing was available via self-service, so it was almost a forced relationship."

Promo Marketing Launches New Power Meetings Website
February 8, 2013

The newly designed Promo Marketing Power Meetings website is now live at www.PMPowerMeetings.com. The new site aims to inform qualifying distributors and suppliers about Promo Marketing's marquee industry event that brings together top-tier promotional products distributors and suppliers.

3 Must-sees in Vegas
January 16, 2013

Exhibits at The PPAI Expo opened today. What are you hoping to see?

What's Your Industry IQ?
September 6, 2012

As they often do, a discussion recently in a LinkedIn Group went off in an interesting direction.

TechTalk to Debut at AzPPA Expo
August 13, 2012

On August 29, the Arizona Promotional Products Association (AzPPA) Expo 2012 kicks off in Phoenix with a first-of-its-kind professional development workshop: TechTalk.