According to Anita Jalbert, vice president of sales and marketing for SunGraphix, Auburn, Maine, a planner or calendar is used an average of eight to 10 times a day over the course of a year or more. That opens the door for a lot of promotional opportunities. We spoke to Jalbert; Dan Finn, owner of Finn Graphics Inc., Cincinnati; and Phil Martin, national sales manager of Warwick Publishing Co., St. Charles, Ill. to find out what distributors should keep in mind when selling calendars and planners.
The originator of the Kwik-Stik calendar unveiled its newest technology in HD printing.
American manufacturing is growing in a number of markets normally dominated by importers. Here's how U.S. manufacturers make it work.
When selling supplies to offices and other workplaces, differentiating yourself is key. Not only are you competing against your peers for sales, but also against an enormous and efficient retail marketplace as well as the corporate mentality to keep budgets at a utilitarian minimum.
ida was quick to note that although 90 percent of LarLu’s products are made in the U.S. (and are marketed and labeled as such), Display-Tec’s line of promotional clocks are assembled in the U.S. with some foreign components. It could be argued that, since the imprint is a promotional product’s essential element (as considered by this industry), and the clock is merely the vehicle for the imprint, it could pass muster for a qualified “made in the USA” label. Yet, “[It] is something that I’m not comfortable putting on our Display-Tec catalog pages because the key part of the clock is … imported,” he explained.