Fresh Beginnings

The thing that unites all humans is this: Wherever free food is, that's where we wanna be. No other promotional item can get people this excited just by existing.

Asking solid questions can make the difference between an effective promotion and a flop. Here are some suggestions to help you reach your target audience.

Halloween. Thanksgiving. "I Can't Believe How Much I Ate Last Month" Day (a.k.a. New Year's Day). The fourth-quarter is filled with food-friendly holidays, making promotional snacks and chocolates the perfect gift.

What QCA and the Golden Girls have to do with promotional baked goods.

A how-to on including pastel, gold and floral baroque-style pieces in your upcoming promotions.

EME has hired Lauren Fox as vice president, a position that begins on April 1. In this new role, she manages the planning, developing and executing of all existing and future EME Promotional Products Events.

Today's the first day of fall, and that means the holidays are right around the corner. And that means I have an excuse to show some awesome holiday treats like the Gourmet Holiday Assortment from Fresh Beginnings. It's OK to gain 2 or 30 lbs. over the holidays, right?

Fresh Beginnings announced the hiring of Cochran and Company to represent their gourmet food gift line in the Southeast, including the states of Virginia, North Carolina, South Carolina, Georgia, Florida, Alabama, Tennessee and Mississippi.

A quick rundown of distributor press opportunities through our magazine and PromoMarketing.com.

According to a recent study conducted in my cube, cookies are the best motivators ever. Use this knowledge, and Fresh Beginnings' Red Sugar Classic Cookie Selection, to win friends and influence people. Dale Carnegie's got nothing on this.