House of Doolittle
Planning ahead is part of the job description at a magazine. We plan the stories we will write, who will travel to industry events, when the magazine will go to the printer and then out to you, when we will take a long weekend so that it does not interfere with production. We are always planning at least a month or two ahead of time. Promotional products distributors plan even further in advance by selling programs three or four months (or even a year) ahead of the event or giveaway.