Humphrey Line

Kids like to throw things, it's a scientific fact. Rocks, lumps of trash, other children, more rocks ... basically, if it can go in the air, at some point a kid is going to see how far they can chuck it. Why not make your local airspace slightly more civilized with the Child Safety Flyer from HumphreyLine? The 9 1/4" flyers are available in 15 different colors and are even safety-tested, leaving one less way the little heathens can find to inexplicably pull injury from the playtime ether.

Perhaps you've never winsomely sung "You Light Up My Life" to your favorite piece of drinkware, and more's the pity. If that's the case, pick up HumphreyLine's pint-sized Glow-in-the-Dark Sports Bottle and let your inner crooner shine.

The industrialization of China, India and other emerging nations combined with American companies outsourcing manufacturing has created serious competition for American workers.

Politics related to health care are complicated; promotional products associated with health and fitness are not.

HumphreyLine, based in Florence, Ky. announced independent testing was recently completed and found the company was 100 percent proposition 65 compliant, 100 percent Consumer Product Safety Improvement Act of 2008 (CPSIA) compliant and 100 percent compliant (by audit) with all relevant FDA regulations.

With the 2008 Olympic Games in Beijing, it became clear to the entire world, especially the athletes who were competing in a heavily polluted environment, that China was far from green. In fact, the more environmental measures the country pledged, the more it seemed they were simply papering over their carbon-created cracks. Similarly, the promotional products industry isn’t exactly green, and tentative steps in that direction have been motivated more by consumer demand than by a commitment to change. Companies are succeeding, but for the industry as a whole, getting to a higher level of understanding is a struggle. “There’s been the green

Humphrey Line Goes Green

THE FACT IS, people enjoy taking care of themselves. And with this innate self-preservation quality of humankind, it comes as no surprise it would bring rise to a bustling promotional product category that proclaims: “It’s just me, myself and I,” as was so eloquently put by ’80’s hip-hip pioneers, De La Soul. Distributors looking to freshen up their bottom lines (and their sales pitches) should consider personal-care items. Manufacturers of these products say there are few other promotional product categories that offer the same repeat-order consistency. A 2005 survey conducted by PPAI showed personal-care products accounting for 1.58 percent of total industry sales. Just one

The following article is the final installment in our monthlong Promo Marketing Headlines series titled, “From Reactive to Proactive: Redefining Safety Standards in the Promotional Industry.” For the past four weeks, we’ve discussed product testing, quality assurance and how both suppliers and distributors can work in tandem to ensure the items they sell are safe for children and adults alike. Read on for the last chapter, which addresses the dangers and benefits of offshore manufacturing. Part 4: The Global Sourcing Gamble There’s a reason why Tylenol is still on drugstore shelves across America. Johnson & Johnson’s response to its 1982 cyanide

The following article is the second installment in our monthlong Promo Marketing Headlines series titled, “From Reactive to Proactive: Redefining Safety Standards in the Promotional Industry.” Throughout the next four weeks, we will discuss product testing, quality assurance and how both suppliers and distributors can work in tandem to ensure the items they sell are safe for children and adults alike. Part 2: Suppliers and Distributors Sound Off on Recalls, Suggest Solutions The dust of the recent California recalls has more or less settled—the industry’s publications have all done their stories, news of the lunch boxes disseminated to affected parties, and although