Indigo

Gift giving is an art. Make a lasting impression, and show the recipient you’re thinking of them. Give the Tune Squad T-shirt to your best friend, who recognizes the Seal version of “Fly Like an Eagle” in two notes and constantly asks if you’ll watch Space Jam with him, so he can embrace his inner Michael Jordan.

Promotional watches to recall the world before telling time on a mobile device was the standard.

Garbage frontwoman Shirley Manson's eclectic looks lead to the question: Is there room for fun in promotional apparel campaigns?

The promotional industry is one that clocks many, many miles. We are true road warriors, and one of the first lessons learned is having the right travel bag and business bag.

Spring just started, and that means it's time to start selling for summer. Promo Marketing's getting ready for the sun with the best promotional sunglasses around.

McCook, Illinois-based GPA Substrate Solutions (GPA) announced it expanded its operations to twice its original size, enabling it to enhance its service and stocking level to meet the rising demand for specialty substrates on the East Coast.

Retraction: In the June 2007 issue of Promotional Marketing, the article “Bagged Goods”, pg. 30-31, incorrectly reported that supplier Indigo, Mt. Prospect, Ill., manufactures the popular retail brand, Tumi. Rather, Indigo supplies the brand of high-end luggage to the trade. Tumi manufactures its own products.

IT’S TIME TO rethink everything that’s previously been said about promotional bags and luggage. No more are the items, particularly bags, confined to the category of “trade show giveaway” or subjected to “who-would-want-that” scrutiny. A new day of higher-end luxury bags and luggage has dawned. The incentive bags and luggage category is ever expanding to include a variety of tasteful items worthy of gift-giving and receiving. Clients should know that long before the plane sets off to the Caribbean carrying 50 of its top salespeople to a well-deserved four-day, three-night stay at an exotic resort, they would do well to throw in a