Promotional giveaways are a big part of a professional sports team's strategy to increase attendance. But what are these teams looking for in a giveaway? We spoke with Scott Brandreth, director of merchandising for the Philadelphia Phillies, who offered some big-league insight into the team's promotional giveaway approach.
The PPAI Expo is clearly the most significant event in our industry. Mandalay Bay in Las Vegas is taken over with two huge floors of supplier booths, top-notch education, and incredible keynote presentations. There is a brand. section showcasing incentives, a new products pavilion, a "Decorate" area, and a variety of social events.
iPROMOTEu announced that it will be hosting its sixth annual "Supplier Palooza" during The SAAC Show in Long Beach. "Supplier Palooza" will take place on Wednesday, August 7, from 9:00 p.m. until 1:00 a.m. at The Auld Dubliner which is located across the street from the Long Beach Convention Center.
Your best idea can happen when you least expect it. The key is to keep an open mind. Read on to see how a green dress can inspire reptilian-themed promotions.
Don't let your pitch go to the judges, score a knockout on your promotion with these tips for selling fan and sport products.
THE EDITORS AT Promo Marketing are thrilled to announce this year's finalists for the 2011 Supplier Excellence Awards. With so many great suppliers on the semifinalist list, it was tough deciding who in the industry is top in any given category. So this year, we put the decision making in your hands, dear distributors. We…
Looking for a line to tell the time? Tell you the temperature? Or tell you the rainfall? Look to these innovative promotions.
We take them for granted. We abuse them, we lose them, forget them, chew on the ends when we are nervous, snap them, tap them, toss them around and let them run out of ink. They have been around since the days of the pharaohs, documenting our lives and our history with nary a thank-you.
ida was quick to note that although 90 percent of LarLu’s products are made in the U.S. (and are marketed and labeled as such), Display-Tec’s line of promotional clocks are assembled in the U.S. with some foreign components. It could be argued that, since the imprint is a promotional product’s essential element (as considered by this industry), and the clock is merely the vehicle for the imprint, it could pass muster for a qualified “made in the USA” label. Yet, “[It] is something that I’m not comfortable putting on our Display-Tec catalog pages because the key part of the clock is … imported,” he explained.
IS THERE ANYTHING more American than baseball, apple pie and Chevrolet? Yes. And promotional products distributors will be glad to learn the item just might be the promotional button. Yes, that’s right, the promotional button. From the time of Abraham Lincoln and before, people have used it to tout causes from the fronts of their lapels. It’s a staple of both politicians and protesters, and more recently, its popularity as restaurant “flair” seems to be on the rise. No one will forget “I Like Ike,” or the more current button reference, “Potter Stinks!” Now though, with improved printing processes, customers can get their buttons