With a Name Like "Honest Company" You Should Be
June 13, 2014

We've written in this space before about the unique challenges faced by a product when a celebrity endorser goes off the rails. Now, as Jessica Alba's Earth-friendly Honest Company is just about to launch in Target stores, there are new reports that some products imported by the company from China have been previously blocked by the FDA as unsafe.

Logomark Founder Announces MyLogomark Marketing Hub Software Suite
June 6, 2014

Logomark today announced the launch of its proprietary marketing software suite, MyLogomark Marketing Hub—a simple and intuitive portal allowing promotional product distributors to create custom catalogs, all marketing material, custom packaging and tools to create cross-media marketing campaigns.

Promotional Products Work! Week Commences Today
April 21, 2014

Eighty-eight percent of consumers recall advertisers on promotional products, and 85 percent of promotional-product recipients have done business with the advertiser from whom they received the product, according to the Promotional Products Association International (PPAI) study, The Influence of Promotional Products on Consumer Behavior.

Pen Pointers
January 9, 2014

Writing instruments have been around for ages, and many strides and upgrades have continued to occur as the pen matured. With so many options in 2014, what do end-users want from their pens?

Logomark Invested $2 Million to Improve Service This Year
December 26, 2013

Logomark, Tustin, Calif., utilized $2 million in equipment and training in 2013 to meet expectations of timely delivery and exceptional service. That investment, coupled with dedication, resulted in higher industry ratings.

Universal Appeal
October 18, 2013

There's a reason why more than a billion dollars worth of promotional desk and office products are sold every year: They're effective. From sticky notes and pens to journals and mugs, the items we use during every workday are the perfect vehicles for promotional advertising.

Getting Down to Business Gifts
September 13, 2013

Gift-giving. It's ingrained in our cultural consciousness, a key ingredient in the jambalaya that is modern society, right up there with apple pie, Justin Timberlake and fantasy football.

Time for a Cool Change...
August 8, 2013

Article titles and content sometimes come to me in the strangest ways. This one came to me as I was enjoying the cool weather outside the Long Beach Convention Center, as the 2013 SAAC Show was about to begin.