We've written in this space before about the unique challenges faced by a product when a celebrity endorser goes off the rails. Now, as Jessica Alba's Earth-friendly Honest Company is just about to launch in Target stores, there are new reports that some products imported by the company from China have been previously blocked by the FDA as unsafe.
Logomark today announced the launch of its proprietary marketing software suite, MyLogomark Marketing Hub—a simple and intuitive portal allowing promotional product distributors to create custom catalogs, all marketing material, custom packaging and tools to create cross-media marketing campaigns.
Eighty-eight percent of consumers recall advertisers on promotional products, and 85 percent of promotional-product recipients have done business with the advertiser from whom they received the product, according to the Promotional Products Association International (PPAI) study, The Influence of Promotional Products on Consumer Behavior.
Promo Marketing Media Group and Quality Certification Alliance (QCA) today announced a new partnership focused on increasing awareness about product safety and social compliance through magazine supplements, online videos and education opportunities.
iPROMOTEu reports on its awards receptions and other events in Las Vegas during The PPAI Expo.
Logomark, Tustin, Calif., utilized $2 million in equipment and training in 2013 to meet expectations of timely delivery and exceptional service. That investment, coupled with dedication, resulted in higher industry ratings.
There's a reason why more than a billion dollars worth of promotional desk and office products are sold every year: They're effective. From sticky notes and pens to journals and mugs, the items we use during every workday are the perfect vehicles for promotional advertising.
Gift-giving. It's ingrained in our cultural consciousness, a key ingredient in the jambalaya that is modern society, right up there with apple pie, Justin Timberlake and fantasy football.
Article titles and content sometimes come to me in the strangest ways. This one came to me as I was enjoying the cool weather outside the Long Beach Convention Center, as the 2013 SAAC Show was about to begin.