Selling to the health care market can be tricky at first, but with a little preparation, you'll be moving product faster than an old-timey snake-oil salesman at a Wild West hypochondriac convention. Sounds good, right?
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Martini Promotions, Montreal, announced the promotion of Izzy Munitz to regional sales manager for the Western U.S. The newly created position comes as a direct response to the company's growing West Coast customer care needs.
ZINC TABLETS TO bolster the immune system. Calcium pills for osteoporosis. Iron supplements for producing hemoglobin. Beta-keratin because people always mention it on television, even though no one knows what it is. Multivitamins with vitamins A, C, D and about 200 different kinds of B. Anti-histamines. Anti-histamine blockers, just in case those anti-histamines get out of control. Vitamin E. Ephedra. Fluoride. Ginseng. And that’s just what people take daily when they are well. An apple a day doesn’t cut it anymore. As understanding about the human body increases, so too does reliance on the medical industry. What is healthful today may be harmful tomorrow, and
Retraction: In “Recognize the Potential of Badges, Buttons and Lanyards” in the April 2006 issue, a quote by Karen Slabotsky of Martini Promotions—“By far, our most popular item is our silkscreened lanyard. A higher-end, top-selling item is our four-color process, Digi-dye lanyard, which features superior printing technology”—was mistakenly attributed to Kimberly Damp of Universal Strap, which does not silkscreen any of its lanyards. Also, Universal Strap’s woven buttons are not available in only eight colors, but can be woven with up to eight colors.