Eighty-eight percent of consumers recall advertisers on promotional products, and 85 percent of promotional-product recipients have done business with the advertiser from whom they received the product, according to the Promotional Products Association International (PPAI) study, The Influence of Promotional Products on Consumer Behavior.
Prime Line, Bridgeport, Conn., named Michael Reisbaum as its newest national sales manager. A 20-year industry veteran, Reisbaum will head the supplier's new initiative to expand its sales and marketing approach to more distributors.
On April 14, 2014, Bodek and Rhodes announced that Marc Held was promoted to the position of vice president of national sales, effective April 1, 2014.
The Promotional Products Association International (PPAI) presented U.S. Rep. Renee Ellmers (R-N.C.) with its 2014 Legislator of the Year honor during its Legislative Education and Action Day (L.E.A.D.) in Washington, D.C. April 9 to 10.
Paul Bellantone and 70 other PPAI members traveled to Washington, D.C., today for PPAI's fifth-annual Legislative Education and Action Day (L.E.A.D.).
PPAI has issued a statement from president and CEO Paul Bellantone, CAE, regarding screened luggage at the Austin-Bergstrom International Airport during SXSW.
Expo East, produced by PPAI in partnership with SAAGNY, announced plans to co-locate Expo East with the Imprinted Sportswear Show, March 12-15, 2015, at the Atlantic City Convention Center in Atlantic City.
The Promotional Products Education Foundation (PPEF), Irving, Texas, is celebrating its 25th anniversary by offering $25,000 more in financial aid this year.
iPROMOTEu reports on its awards receptions and other events in Las Vegas during The PPAI Expo.
Say a trade show only had 70 exhibitors. If you wanted to see each one of them on a given day, you'd have to see 10 exhibitors an hour—or one every six minutes.