Promotional Products Work! Week Commences Today
April 21, 2014

Eighty-eight percent of consumers recall advertisers on promotional products, and 85 percent of promotional-product recipients have done business with the advertiser from whom they received the product, according to the Promotional Products Association International (PPAI) study, The Influence of Promotional Products on Consumer Behavior.

Prime Line Hires Account Manager to Lead New Initiative
April 18, 2014

Prime Line, Bridgeport, Conn., named Michael Reisbaum as its newest national sales manager. A 20-year industry veteran, Reisbaum will head the supplier's new initiative to expand its sales and marketing approach to more distributors.

PPAI Names Legislator of the Year
April 14, 2014

The Promotional Products Association International (PPAI) presented U.S. Rep. Renee Ellmers (R-N.C.) with its 2014 Legislator of the Year honor during its Legislative Education and Action Day (L.E.A.D.) in Washington, D.C. April 9 to 10.