In the September issue of Promotional Marketing, the Comparison Corner story titled “To Tag or Not To Tag” mistakenly attributed quotes by Paul Bellantone, vice president of marketing and membership for PPAI, to Pat Burgher, CAE-manager of business development for PPAI. The article also listed Burgher’s title as “President of UPIC,” which is inaccurate. UPIC is an identification system run by PPAI. It is not an organization unto itself.
Color Image Apparel, Los Angeles, the parent company of Bella brands—Bella, Bella Girl, Bella Baby and a men’s line, Canvas—has announced the launch of Alo, a performance apparel line to address the growing need of high-quality, fashionable, long-lasting apparel for busy lifestyles. The line will debut at the PPAI Expo in Las Vegas, Jan. 2-6, 2007. The name Alo stands for “Air, Land, Ocean,” and combines performance-driven fabrications, technical features and sport-inspired designs to create a look and feel that can be worn for almost any occasion. Set to launch with 14 men’s and 15 women’s styles, the garments feature special
What do the United States, Canada, Mexico, Australia, New Zealand and Europe all have in common? Try combined global assets of approximately $32 billion in promotional product sales and a fierce commitment to raising the bar in the promotional products industry across the globe. It began approximately five years ago when, after having met informally for a number of years, six not-for-profit promotional products associations joined forces and formally established the International Federation of Promotional Products Associations (IFPPA). However, while IFPPA has been in existence for years, the organization has remained largely obscure. As the world’s residents continue to fuse at lightning speeds
How to re-energize a show while doubling attendance? That was the question facing the PPAM (Promotional Products Association of the Midwest) board. After a decline in show attendance, this year PPAM offered distributors and suppliers the opportunity to meet in Kansas City and St. Louis for a Fall Holiday Showcase highlighting items to use in the upcoming holiday selling season. The Kansas City show attracted 161 people versus last’s year attendance of 58; and St. Louis had 186 in attendance versus last’s year attendance of 91. To generate interest in the shows, suppliers were offered cash prizes for the best decorated booth while distributors
This year’s Specialty Advertising Counselors of the Delaware Valley (SACDV) show garnered 5 percent more attendees than last year’s show, where attendance was up 42 percent. “The traffic did not stop from start to finish,” noted Expo chair, Mary Ellen Hudicka. “Our distributor hosts were delighted at the ‘Infotainment Value’ of the event in informing and entertaining their clients with the fun theme and so many tie-in giveaways. Exhibitors were delighted as well—they received both quantity and quality for their money.” The Expo, which is the largest annual event for SACDV, is a member-only event, limited to invited guests of SACDV distributor firm members.
This year’s Specialty Advertising Counselors of the Delaware Valley (SACDV) show garnered 5 percent more attendees than last year’s show, where attendance was up 42 percent. The sold-out show was held at the Valley Forge Convention Center, Valley Forge, Pa., on Sept. 13. “The traffic did not stop from start to finish,” noted Expo chair, Mary Ellen Hudicka. “Our distributor hosts were delighted at the “InfoTainment Value” of the event in informing and entertaining their clients with the fun theme and so many tie-in giveaways. Exhibitors were delighted as well—they received both quantity and quality for their money.” The Expo, which is the
The Houston Promotional Products Association (HPPA) has become the first fully chartered affiliate of PPAI, Irving, Texas. HPPA successfully completed the criteria for affiliation as part of the new Regional Affiliate Program developed by PPAI and the Regional Association Council (RAC). “The Regional Affiliate Program establishes a formal alliance between participating regional associations and PPAI while ensuring that regional associations maintain their autonomy,” explained Kimberly Fischer, director or regional relations. “This partnership enables participating regional associations to speak with one industry voice, which carries a greater impact than many separate voices. The fact that HPPA met all the criteria for affiliation far ahead of
TO TAG OR not to tag. This is the question facing new companies entering the promotional products arena and established companies reevaluating the way they do business. “Tag” in this case refers not to the products but to the companies themselves. In this industry, nearly everyone is familiar with ASI numbers and most are familiar with UPIC identifications. Why would one company choose a UPIC identification over an ASI number or vice versa? Why do some companies opt for both? Why do other companies use neither? To better understand the markets, Promotional Marketing contacted Tim Andrews, president of Trevose, Pennsylvania-based ASI; Scott Fuhr, director of corporate
Approximately 100 industry female executives were inspired, empowered and refreshed at the Second PPAI Women’s Leadership Conference last month. Participants evaluated the conference at an overall value of 99.4 percent, which helped to influence PPAI’s decision in making it an annual event. “I was drawn back to this year’s conference because of the relationships I established at last year’s conference,” said Teresa Moisant, president/owner of Oklahoma City-based distributorship Moisant Promotional Products. “The personal bonding experience is just amazing. It’s a group of women with a total commitment to helping each other.” The event, which convened in Colorado Springs, Colo., July 19-21, provided opportunities for
PPAI, Irving, Texas, will conduct a free Webinar on Wed., Aug. 16 at 10 a.m. (CDT) to update industry practitioners about new legislative opportunities to preempt Proposition 65 and address the current prohibition on the sale and distribution of certain promotional products in the state of California. According to PPAI personnel, the United States Senate is currently debating a bill that will provide federal guidelines and stop enforcement for some limited products and provide federal guidelines for Proposition 65, the Safe Drinking Water and Toxic Enforcement Act, approved by California voters in 1986. The initial purpose of Proposition 65 was to protect California citizens