Prime Line

Prime Resources, Bridgeport, Conn., recently honored 27 long-time employees at its annual Service Awards ceremony. Four employees received 20-year awards and the remaining received five-year recognition. Across the company, there are 62 employees with 10, 15 or 20 years of service. Family owned and operated, the 27-year old company has evolved from a two-person business into one with 420 employees. “It gives me great pleasure to recognize the strong commitment and loyalty we have in the Prime family,” said Bob Lederer, chairman and founder. Paula Shulman, vice president of sales and Jerry Russo, vice president of operations recently celebrated their 25th company anniversaries. In

Prime Resources, Bridgeport, Conn., is now offering special savings of 50 to 70 percent on selected items from all of its best-selling categories, priced from $0.29 to $19.99. The new clearance catalog contains 94 closeout items, including Logotec bags, drinkware, tech items, tools, stress relievers and office items. The eight-page, full-color brochure can be downloaded from the company’s Web site. Printed brochures are available by e-mailing samples@primeline. For more information, call (203) 331-9100 or visit www.primeline.com

LOYALTY HOLDS POWERFUL sway over many people’s actions. It is difficult to settle for good when the best is just a little further. Loyalty will see the extra mile traveled, the extra call made and the extra cost paid. Often, it is a result of superior quality or superior service, while other times familiarity can be held accountable, and yet other people will have a simple affection toward a brand. This is the dream of any corporation: To be known of not as a source, but as the definitive source for a commodity. Promotional Marketing’s 2007 Supplier Excellence Awards recognize the best in more

Prime Resources, Bridgeport, Conn., has won a Counselor Distributor Choice Award for best supplier in the electronics product category. The annual awards are presented to suppliers who have received consistently high ASI supplier ratings by distributors. Prime Resources won the award several years in a row because of its diversified and extensive USB and technology categories. “Our product development team works hard to present a premium line of cutting-edge technology and electronic products,” said Jeff Lederer, executive vice president. “We’re very grateful to the distributor community for recognizing Prime’s innovation and leadership in this area.” The company’s commitment to leadership in technology extends to

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The company’s new look and logo were the highlight of Bridgeport, Connecticut-based Prime Resources’ recently held national sales meeting. “We want to remind distributors that Prime Line has always stood for innovation, new ideas and forward thinking,” noted Jeff Lederer, vice president. “Our items are so exciting and fresh, and we wanted the new logo to represent this.” Lederer pointed out the change was not only to give the company a face lift, but it is “a new commitment to service and quality and a new philosophy of form, function and fun.” He also introduced a system of customer care representatives with