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Let’s Make it Personal
December 1, 2007

THE FACT IS, people enjoy taking care of themselves. And with this innate self-preservation quality of humankind, it comes as no surprise it would bring rise to a bustling promotional product category that proclaims: “It’s just me, myself and I,” as was so eloquently put by ’80’s hip-hip pioneers, De La Soul. Distributors looking to freshen up their bottom lines (and their sales pitches) should consider personal-care items. Manufacturers of these products say there are few other promotional product categories that offer the same repeat-order consistency. A 2005 survey conducted by PPAI showed personal-care products accounting for 1.58 percent of total industry sales. Just one