Promotional Marketing

Industry’s Leading Magazine Adjusts Name to Promo Marketing, Introduces Online Portal at PromoMarketing.com
October 23, 2007

Philadelphia—October 16, 2007—Promotional Marketing magazine unveils its new name, Promo Marketing, in the October issue, while concurrently introducing the industry’s only comprehensive and fully integrated online destination at www.PromoMarketing.com. As a unified brand, Promo Marketing represents each of its industry resources, including publications, online services and end-buyer catalogs. In addition, www.PromoMarketing.com incorporates the industry’s most innovative search and publishing platforms. All qualified members can search supplier products, specials and catalogs; engage in an online community; spot the latest industry news; and operate their businesses from one Web site. Publisher Matthew Barnes explains, “We are thrilled to introduce Promo Marketing as a comprehensive

OOPPS Announces 2008 Advisory Board
October 9, 2007

The Organization of Promotional Products Salespeople (OOPPS), Wayland, Mass., recently announced the establishment of its 2008 Advisory Board. The Board is comprised of a variety of promotional products salespeople from across the country, as well as supplier, distributor and service provider representatives. According to OOPPS personnel, the mission its Advisory Board is to “help guide the direction of [the organization] for the benefit of salespeople throughout the industry.” Members of the 2008 OOPPS Advisory Board include: Salespeople: Larry Alford, Axis Promotions (Massachusetts) Linda Apfel, CAS, 20/20 Promotions (Minnesota) Katherine Burke, MAS, Above & Beyond Incentives (Texas) Mona Carollo-Scarborough, CAS,

A Great New Beginning
October 5, 2007

“I have always been delighted at the prospect of a new day, a fresh try, one more start, with perhaps a bit of magic somewhere behind the morning.”
J.B. Priestly, British Writer & Broadcaster (1894 - 1984)

I can look around my office and home and find remembrances of the past everywhere. Sometimes simple objects, not necessarily meant to bear great significance, will remind me of beginnings and endings. In these moments, I consider what I have learned and where my choices in both my career and personal life have led me.
This month, there is a new beginning—a

Stamp of Approval
July 1, 2007

ONE CAN NEVER know too much about apparel printing. Consider this: Two stacks of T-shirts folded side by side on the shelves of a trendy retailer. Pricing is similar. One stack is comprised of non-descript, white tees, while the other features shirts with members of a popular band, a funny saying or an intricate design splashed across their surface. Unless the consumer is in the market for a non-descript, white tee, he or she would likely purchase one from the neighboring stack. These days, consumers are looking for garments that pop—that say something. Apparel printing plays as important a role in customer satisfaction as

2007 Supplier Excellence Awards
July 1, 2007

LOYALTY HOLDS POWERFUL sway over many people’s actions. It is difficult to settle for good when the best is just a little further. Loyalty will see the extra mile traveled, the extra call made and the extra cost paid. Often, it is a result of superior quality or superior service, while other times familiarity can be held accountable, and yet other people will have a simple affection toward a brand. This is the dream of any corporation: To be known of not as a source, but as the definitive source for a commodity. Promotional Marketing’s 2007 Supplier Excellence Awards recognize the best in more

0707_NPA_Retraction
June 22, 2007

Retraction: In the June 2007 issue of Promotional Marketing, the article “Bagged Goods”, pg. 30-31, incorrectly reported that supplier Indigo, Mt. Prospect, Ill., manufactures the popular retail brand, Tumi. Rather, Indigo supplies the brand of high-end luggage to the trade. Tumi manufactures its own products.

2007 Supplier Excellence Awards
June 22, 2007

OYALTY HOLDS POWERFUL sway over many people’s actions. It is difficult to settle for good when the best is just a little further. Loyalty will see the extra mile traveled, the extra call made and the extra cost paid. Often, it is a result of superior quality or superior service, while other times familiarity can be held accountable, and yet other people will have a simple affection toward a brand. This is the dream of any corporation: To be known of not as a source, but as the definitive source for a commodity. Promotional Marketing’s 2007 Supplier Excellence Awards recognize the best in more than

2007’s Top Distributors
June 1, 2007

Should there be any reservations about the topic, the promotional products business is a thriving one. This assertion would be hard to dispute, given the impressive numbers the industry reported for 2006. According to an annual survey conducted for Promotional Products Association International (PPAI), total promotional product sales revenue in 2006 amounted to $18.8 billion, up 4.25 percent from 2005. This figure translates to an increase of $766 million in sales from the previous year. That’s a lot of promotional products! To put $18.8 billion into perspective, Promotional Marketing’s Top 50 Distributors brought in a total of $2.35 billion in promotional product sales

0507_Top 50 Dist. List
May 24, 2007

Rank Company Promotional Total Employees Locations Principal(s) City, State Product Sales (000) Sales (000) 1. Corporate Express Promotional Marketing $235,000 $235,000 N/A 37 Dennis Multack, President St. Louis, MO 2. Proforma $227,500 $293,933 100 650 Greg & Vera Muzzillo, Co-CEOs Cleveland, OH 3. Bensussen Deutsch & Associates (BD&A) $200,000 $200,000 400 21 Jay Deutsch, CEO Woodinville, WA 4. American Identity $191,000 $191,000 830 3 Roger Henry, CEO Overland Park, KS 5. Geiger $172,530 $172,530 425 21 Gene Geiger, President/CEO Lewiston, ME 6. Adventures in Advertising (AIA) $135,000 $135,000 65 310 David Woods, President/CEO Neenah, WI 7. HALO/Lee Wayne $130,000 $130,000 140 1 Marc Simon, CEO Sterling, IL 8. 4imprint $111,585 $111,585 330 1 Kevin Lyons-Tarr, President Oshkosh, WI 9. American Solutions for Business (ASB) $78,059 $249,022 926 455 Larry Zavadil, President/CEO Glenwood, MN 10. Kaeser & Blair $78,000 $78,000 128 1 Kurt Kaeser, CEO Batavia, OH 11. Jack Nadel International $77,000 $77,000 240 24 Craig Nadel, CEO Culver City, CA 12. Summit Marketing $74,100 $111,731 400 8 Dan Renz, CEO St. Louis, MO 13. The Vernon Company $72,561 $72,561 650 4 Chris Vernon, COO Newton, IA 14. Evigna $69,000 $69,000 172 18 Shan Mehta, President Madison Heights, MI

Top 50 Distributors 2007
May 24, 2007

It’s here, Promotional Marketing’s 2007 Top 50 Distributors of the year. Check out Promotional Marketing’s May issue for a complete run down of these top sellers. Rank 1. Corporate Express Promotional Marketing, St. Louis, MO Promotional $235,000 Total $235,000 Employees N/A Locations 37 Principal(s) Dennis Multack, President Rank 2. Proforma, Cleveland, OH Promotional $227,500 Total $293,933 Employees 100 Locations 650 Principal(s) Greg & Vera Muzzillo, Co-CEOs Rank 3. Bensussen Deutsch & Associates (BD&A), Woodinville, WA Promotional $200,000 Total $200,000 Employees 400 Locations 21 Principal(s) Jay Deutsch, CEO Rank 4. American Identity, Overland Park, KS Promotional $191,000 Total $191,000 Employees 830 Location 3 Principal(s) Roger Henry, CEO Rank 5.