Promotional Marketing

Ongoing Video Coverage - AAA Line offers lanyards and other useful items

*VIDEO - Bullet Line releases a plethora of new products

Promotional Marketing’s coverage continues. Now that the trade-show floor is packed with people and products, finding important information has become endlessly exciting. Bags are laden with samples as attendees search for the next hot item to increase sales in 2007. In this edition of PM Now! the Promotional Marketing staff seeks the most inventive new products and discusses business with key contacts and representatives.

Welcome to the second day of our special edition coverage from Las Vegas, Nevada

Video introduction to PMNow special edition coverage

Not attending the PPAI Expo next week? Don’t worry. Promotional Marketing’s got you covered! Beginning on Jan. 4 and concluding Jan. 6, 2007, the editors of PMNow!, Promotional Marketing’s weekly online e-newsletter, will publish daily e-mail updates—complete with video clips and news—right from the Expo floor! Get a bird’s-eye view of the hottest products in the New Products Pavilion; get the latest scoop on what other distributors are saying about the show; find out the best supplier show deals, the biggest booths and the brightest stars (maybe Elvis will serenade attendees again this year). So, sit back, relax and enjoy the show—literally. Let PMNow! do all

We’re all familiar with the saying, “There’s nothing new under the sun.” Luckily, this statement does not apply to the promotional products industry. Much like our friends at the North Pole, Promotional Marketing has worked long and hard to deliver right to distributors’ doorsteps the newest and hottest promotional products on the market for 2007. From dog tags that can store top-secret information to laser-infused holiday ornaments, the following pages offer up a wide selection of fresh products that made this year’s celebrated Best New Products list. And so, without any further ado and in the words of the late, great Marvin Gaye—let’s get

In the September issue of Promotional Marketing, the Comparison Corner story titled “To Tag or Not To Tag” mistakenly attributed quotes by Paul Bellantone, vice president of marketing and membership for PPAI, to Pat Burgher, CAE-manager of business development for PPAI. The article also listed Burgher’s title as “President of UPIC,” which is inaccurate. UPIC is an identification system run by PPAI. It is not an organization unto itself.

“Get in on the ground floor of the hottest products in the promotions industry. The new Super Ice Dethawer can be used for a variety of markets. Simply place an ice cube in the box, wait three to four hours, and when you return, it will have converted to water—like magic! Great for the home or on the road, the Dethawer can be used to easily and efficiently bring about a thermodynamic change in a marketing campaign. Available in five different colors, the item can boldly display a logo on the side for a cool promotion.” Sometimes, it simply isn’t obvious how to sell an

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