Selling to the health care market can be tricky at first, but with a little preparation, you'll be moving product faster than an old-timey snake-oil salesman at a Wild West hypochondriac convention. Sounds good, right?
Halls & Company, PromoVision Palomino, Big Badge USA and SnugZ USA provide their top 10 tips for selling badges and lanyards.
HEALTH-RELATED MARKETING messages may be among the most persistent and ever-present of the modern era. Lose weight, eat right and quit smoking. Get six-pack abs, remember to wash your hands and watch out for restless leg syndrome. Try this new form of diabetes testing, this new multivitamin or this new sleeping aid.
PromoVision Palomino, Memphis, Tenn., announced the release of Customize Your Lanyard (CYL), a software package for promotional products distributors which allows end-buyers to customize and purchase lanyards from the distributor's own Web site.
According to Jackie Barker, vice president of sales for ERB Safety, a division of Woodstock, Georgia-based ERB Industries, “We sell to a couple of school-supplies catalogers, so maybe … some of our safety glasses might be used in the science lab for protection.” Just this past November, the Federal Highway Administration (FHA) issued a revision to its Worker Visibility Law that makes wearing high-visibility apparel mandatory for workers on federal-aid highways. Equipped with the proper technology (fire-retardancy, reflective stripes, etc.), vests, jackets, gloves and the like are effective promotions for those who work outdoors or are exposed to elemental hazards on the job. [...] though it might seem self-evident, she gets asked “Is it a real hard hat?” quite often. Since there are price differences as well as occupational risks associated with each, asking the right questions can be the difference between getting the sale and not (not to mention keeping end-users well protected).
ON JULY 10, 2008, the Pharmaceutical Research and Manufacturers of America (PhRMA), a large trade organization of pharmaceutical companies, substantially revised its governing code. Among other changes, PhRMA banned the use of promotional products intended for health-care professionals, with the exception of items purely educational in purpose. Slated to take effect January 1, 2009, the new code will cut the once-vast array of promotional products available to the pharmaceutical industry down to a few select items. Given these major changes, many distributors are surely wondering what their next move should be. To help explain which promotional items pharmaceutical companies are still interested in purchasing,
As a result of ongoing company growth, PromoVision Palomino, Memphis, Tenn., has moved its sales and marketing office to a new location. The new address is located at 1355 Lynnfield Rd., Ste #205, Memphis, TN 38119. The company’s phone and fax numbers, and e-mail and Web addresses will remain the same. For more information, call (901) 795-6500 or visit www.pvpal.com
PromoVision Palomino, Memphis, Tenn., has acquired Avenue One. The financial terms of the deal have not been disclosed. “The addition of the AVEONE line is a natural fit with the company’s other product lines,” said David A. Campochiaro, president of PromoVision. “The line offers product extensions and additions to our current lanyard and accessories line. We look forward to offering additional capabilities and choices to both Avenue One and PromoVision Palomino customers.” In addition to AVEONE, PromoVision Palomino offers five other product lines: PROMOVISION, which offers products for corporate clients, including lanyards and badge holders; OPTICAL, which offers a full line of safety products;
Memphis-based PromoVision Palomino has hired Michael Koronis as national sales manager. Koronis has more than 17 years industry experience, working for companies such as BIC, Senator Pen and Dunbrooke. “Mike is very well known in the industry and his experience in both sales and sales management makes him a perfect match for PromoVision Palomino,” said David Campochiaro, president. “We are truly excited to have Mike on our team.” A resident of Kansas City, Mo., Koronis will concentrate on key accounts and attend regional and national trade shows. Stop by and meet him at The SAAC Show in Long Beach, Calif. on Aug. 2 and 3. The company