Royal Apparel, Hauppauge, N.Y., has created better fits for women with seven new styles. Since a lot of women's sizing is actually juniors' sizing, customers often complain these sizes run too small and dislike having to size up to get the proper fit. After Royal Apparel repeatedly heard requests for better women's fits, the supplier worked on this initiative to make women's clothing roomier by using larger specifications and having many fitting sessions to perfect the new sizing.
Giving back builds team morale, helps the community and creates a positive impact. Promo Marketing spoke to Glen Brumer, sales director of Royal Apparel, Hauppauge, N.Y., to learn about the Hudson River Sloop Clearwater Inc. (Clearwater.org), an organization that educates youth about protecting the environment.
The first day of spring is March 20. Get ready with the bright, decorated shirts shown at the Imprinted Sportswear Show in Atlantic City.
Mark Seymour has joined New York-based Royal Apparel, a leading manufacturer of basic fashion apparel for men, women, juniors, young men, youth and infants. The company announced Seymour has been named national sales manager and is responsible for overseeing all sales representatives in the U.S.
IN RESEARCHING ORGANIC apparel, one supplier asked why anyone would need an organically produced shirt. “You’re not going to eat it,” he said. When it was explained that the term “organic,” when applied to clothing, meant it was produced without pesticides or harmful fertilizers, the supplier still saw no purpose and asked what difference it would make to the shirt. It was a bad way to begin delving into a major trend in the promotional products industry, but it touched upon wide-spread misconceptions about the terminology. It also cast some light upon industry practices and viewpoints, which do have far-reaching implications. The consequences