SAVI

THE COLLEGE DEMOGRAPHIC has long provided inspiration for artists, musicians, activists, sports enthusiasts, and as of late, presidential candidates. This important crowd is also where most designers and fashion-industry insiders who know anything about anything go to for creative guidance. If co-eds are wearing it, talking on it or riding in it, it will surely survive. In the case of promotional collegiate apparel, which has traditionally been regulated to the all-too-familiar sweatshirt/sweatpants/jeans/T-shirt/baseball cap/sneakers ensemble, there seems to be a rise in a trend toward more fashionable clothing. And these fashions outfit students (and their parents) in stylish selections from dusk ’til dawn. FROM