Selco Custom Time

Selco Custom Time, Tulsa, Okla., has teamed with promotional watch industry veteran Steve Soffa to create A*Belle Promotional Time—a new line of promotional watches that will be unveiled in the third quarter of 2006. The line will feature an eclectic mix of high-fashion and cutting-edge watch designs at promotional price points. “It’s an excellent collaboration,” said Mark Abels, president of Selco Custom Time. “Steve brings his extensive experience to this endeavor as well as his aptitude for identifying the hottest and latest trends and styles.” According to Abels, A*Belle Promotional Time watches are strongly influenced by European design trends. “These styles will add a whole new

May the road rise to meet you May the wind be always at your back And, may your Irish crystal recognition award be shipped directly from County Tyrone, Ireland. Not exactly how this Irish phrase goes, but it could very well be the dictum from Incentive Concepts, the Maryland Heights, Missouri-based supplier that knows the importance of adding value to distinguish its offerings from the slew of brand-name choices available in the ad-specialty industry. “Buyers are looking for the perfect product that will motivate, excite and create the desired response, yet buyers will do their homework and research to find the best value—not just price—for their customers,” said