Senator Promotional Group USA

Bristol ID Technologies, based in Lima, N.Y., a leading custom card manufacturer, announced it acquired Cards by Dart, a division of Senator Promotional Group USA Inc., Dallas, Texas. “We are excited about the opportunities presented with this acquisition,” stated Bristol ID CEO Keith Yeates. “As demand for card products increases in the promotional products industry, we see Cards by Dart as a perfect fit to our growth model,” Yeates continued. “Our long-time experience in the card industry, ability to develop innovative solutions and passion for outstanding service are a nice complement to the excellent reputation Cards by Dart has established. In addition, recent

Senator & Co. announced the merger of Senator USA and Dart Manufacturing into the newly formed Senator Promotional Group USA. Michael Nick, president and CEO of Senator Group Worldwide, said, “This is the first step in Senator’s global strategy to become a prominent supplier of promotional products around the world. Senator enjoys the number-one position for promotional ball point pens in Europe and has a significant presence in about 90 countries around the world. We are very happy to now have a strong foothold in the U.S. market, the biggest promotional products market in the world. We also recognize that we need to