Senator USA

Dallas Mayor Tom Leppert, city council members and community representatives were on-hand to celebrate the completion of a much-anticipated move to a newer and larger facility for Senator Promotional Group USA Inc. Formed after the merger of promotional product industry leaders Dart Business Accessories and Senator USA, Senator Promotional Group USA houses both brands in the new facility. Located on the west side of downtown Dallas, the facility’s centralized location will further enhance the company’s nationwide delivery capabilities. The location of the company’s U.S. headquarters, near Interstate 30 in the Pinnacle Park development, is also a testament to the community’s emergence as a

Dallas-based Senator Pen and Dart Business Accessories, both Senator Promotional Group USA Inc. brands, announced the divisions commitment to holding catalog prices through the end of 2008. “In this volatile market, costs are literally changing daily,” said Dale Baur, vice president of sales and marketing. “Industry distributors are having to deal with this uncertainty from various sources but we want to reassure them that our prices will not be revised before January 2009. They can rely on Senator Promotional Group’s published pricing through the end of the year Including the important holiday gift season,” concluded Baur. About Senator Promotional Group USA: Senator Promotional Group

Senator Promotional Group USA announced completion of its move to a newer and larger facility. Formed after the merger of Dart Business Accessories and Senator USA, Dallas-based Senator Promotional Group USA will house both brands in the new facility. On the west side of downtown Dallas, the facility’s centralized location will further enhance the company’s nationwide delivery capabilities. “Merging these two companies into one location is a natural and exciting step forward for us,” said Jim Burrow, president and CEO of the newly formed Senator Promotional Group USA. “By combining the companies’ capabilities under one roof, we are able to offer even more

Senator Promotional Group USA, based in Greensboro, N.C., announced the appointment of two senior additions to its marketing and sales service teams. After a two-year absence, Carol Gauger returns to Senator’s subsidiary Dart in the role of vice president, marketing and will report to Dale Baur, vice president, sales and marketing for both the Senator and Dart brands. Gauger is a 15-year veteran of the promotional products industry and last served as senior manager, member relations for Promotional Products Advertising International in Irving, Texas. Prior to that, Gauger served at Dart Business Accessories as marketing director. “Carol brings a wealth of industry experience and

After nearly a year in design and development, Greensboro, North Carolina-based Senator USA relaunched its Web site(www.senatorpen.com) comprised of new, interactive features to aid distributors. “We took time to research what is most important to site users,” said Jill Randolph, product marketing manager for Senator, “because we want to provide valuable and useful tools to our distributors, which they will feel safe sharing with their customers as well.” Any visitor can browse the online catalog to view client-safe details on Senator’s full line of offerings, but only distributors can log in to place an order. While the Web site makes product selection

Senator pen introduced two new pens featuring 95% recycled barrels—the Innovator Eco and Super Hit Eco. Both of these pens offer forgery-proof, non-toxic ballpen ink refills, free “Mix ‘N Match”, free set ups, and a one-color imprint. The Innovator is made in the United States and can come with a latex-free soft grip, a gel or jumbo refill, and can be 360 degree imprinted for no extra charge (including raised imprint technology for tactile logos). For more information to n Senator Pen, visit www.senatorpen.com.

Greensboro, North Carolina-based Senator Pen won the prestigious 2008 Suppliers Golden Achievement Award from Promotional Products Association International (PPAI), the promotional marketing industry’s largest organization. Senator won in the Most Beneficial Sales Kit category for their “Top Secret” promotional sales kit. The PPAI Suppliers Golden Achievement Awards are given each year to distinguished suppliers for craftsmanship, creativity and graphic arts. The Top Secret sales kit was the brainchild of Jill Randolph, product marketing manager for Senator, and was designed for the company’s top distributors. It features a sleek, mailable sample tin, simply marked on the outside with the Senator Logo and the words “TOP

Senator Promotional Group USA, based in Greensboro, N.C., announced the combination of its Senator Pen and Dart Business Accessories brands behind one sales team. “This is an exciting opportunity to increase our overall sales coverage for both product lines and to begin realizing the synergies these two categories together can provide to the U.S. promotional products market,” said Jim Burrow, MAS, president and CEO of the newly formed entity. “Our focus will continue to be on providing high-level service and selling ideas to our distributor customers, and working through them to grow their revenues and profitability.” Dale Baur, former vice president of

Senator USA, based in Greenboro, N.C., announced the addition of two new writing instruments to its products offerings—the Super Hit Eco and Innovator Eco. The items feature barrels made of 95 percent recycled content. About Senator USA: Senator USA is currently the third largest promotional pen manufacturer in the world, producing more than 300 million pens per year. With more than 87 years of writing instrument experience, the company enhances consumer demand for products through the development and imprinting of award-winning writing instruments that provide excellence in engineering, design, and performance. For more information on Senator USA, call (800) 553-6101 or

Senator & Co. announced the merger of Senator USA and Dart Manufacturing into the newly formed Senator Promotional Group USA. Michael Nick, president and CEO of Senator Group Worldwide, said, “This is the first step in Senator’s global strategy to become a prominent supplier of promotional products around the world. Senator enjoys the number-one position for promotional ball point pens in Europe and has a significant presence in about 90 countries around the world. We are very happy to now have a strong foothold in the U.S. market, the biggest promotional products market in the world. We also recognize that we need to