Trae Taylor, owner of Peak Incentives, Herndon, Va., designed a self-promotion campaign: The $5,000 Mystery Flavor Game, where contestants were to guess the flavor of custom-flavored lip balms purchased from SnugZ USA, Salt Lake City. Following almost 10,000 guesses in the past 18 months, the company named Natalie Taylor of Reston, Va., as the first $5,000 winner. “We’re thrilled that Natalie, a prospective new customer, is our first $5,000 winner,” noted Taylor. “Looking back, I never would have imagined that this promotion would be so successful—everybody loved it.” Peak Incentives purchased www.mysteryflavorgame.com and built a direct mail campaign around the lip balms, sending
SnugZ USA, Salt Lake City, has acquired Advanced Printing Solutions (APS), the two companies recently announced. The acquisition will boost SnugZ USA’s printing capacity by 4 million units per year. “An opportunity presented itself,” said SnugZ USA’s President and CEO, Brandon Mackay. “We’re growing by more than 25 percent annually, and we needed more capacity to meet future demand.” APS specializes in pad printing and screen printing—technologies that SnugZ USA uses to customize its lanyards, health & beauty care items, and other promotional products. For more information, call (888) 447-6840 or visit www.snugzusa.com.
When was the last time you heard of a movie spinning off into a real-life event? Usually, it’s the other way around. For one man, though, the message in the 2000 flick, “Pay it Forward” was too important to be confined only to the silver screen. He set out to make it a global reality. In the movie, a young boy, troubled by his mother’s alcoholism and fears of his abusive but absent father, attempts to make the world a better place after his teacher gives him that chance. The boy’s social studies assignment led to social changes that spread from city-to-city. After seeing
**VIDEO - SnugZ USA makes a commitment to personal care
THERE ARE A myriad of conventions and trade shows for every industry and hobby imaginable. Whether one’s checking out the latest gadgets and innovations from Silicon Valley or taste-testing a variety of maple syrups from New England, trade shows and conventions are fertile ground for promoters. With large crowds of both dedicated and casual attendees, conventions and trade shows offer a unique opportunity for promoters and their products. “I love trade shows,” said Charley Johnson, vice president of sales and marketing at SnugZ USA, Salt Lake City. “A lot of people complain that there’s too many, but where else are you going to see five