It's brute strength versus blankets of snow in this week's video battle.
SnugZ USA Inc. announced that it has appointed RaNell Lefler to the position of chief financial officer of the company effective Nov. 1, 2014.
With plenty of variety and possible strategies, chocolate, candy and mints provide distributors with a product that is memorable in look as well as taste. Like little kids in the piñata scrum, clients will want more. For distributors, that means a plethora of products that not only stand apart from the rest, but also reach clients on a different level—taste. Here are three things to keep in mind while selling chocolate, candy and mints.
It's Prime Line's reflective shopping bags versus Royal Crest Promotions' Giant Christmas Stockings in this week's video battle.
Before accepting the ALS Ice Bucket Challenge last month from Samantha Gotlib, vice president of sales at Charles River Apparel, Sharon, Mass., Nikki Stella, Promo Marketing's group president/publishing director and the rest of the Promo Marketing and Print+Promo teams nominated coworkers as well as industry folks and organizations to reciprocate. Many of them have done their own ice bucket challenge and/or donated to ALS.
More than 400 Geiger sales partners, suppliers, associates and professional industry speakers attended this year's National Education Conference in Phoenix, an annual event that Lewiston, Maine-based distributor Geiger hosts.
Commissioners of the Consumer Product Safety Commission, old and new, are in print this week. While style and subject are in stark contrast, both are worth a read.
Make sure to sign up for tomorrow's free, one-hour webinar "Product Safety: Not just the right way to do business, the WAY to do business."
We've written in this space before about the unique challenges faced by a product when a celebrity endorser goes off the rails. Now, as Jessica Alba's Earth-friendly Honest Company is just about to launch in Target stores, there are new reports that some products imported by the company from China have been previously blocked by the FDA as unsafe.
When I worked in the corporate world, I worked for a Fortune Global 500 company. When it came to sourcing brand merchandise, protecting the corporate image by mitigating damage from an unsafe promotional product was the only way to do business. At the time, at least in my mind, safety was pretty much a black or white issue. It was either safe, or it wasn't. Since then, I've come to understand that product safety is more like a thermometer.