In for a Treat
October 1, 2014

With plenty of variety and possible strategies, chocolate, candy and mints provide distributors with a product that is memorable in look as well as taste. Like little kids in the piñata scrum, clients will want more. For distributors, that means a plethora of products that not only stand apart from the rest, but also reach clients on a different level—taste. Here are three things to keep in mind while selling chocolate, candy and mints.

Promo Marketing Nominees Welcome ALS Ice Bucket Challenge
September 4, 2014

Before accepting the ALS Ice Bucket Challenge last month from Samantha Gotlib, vice president of sales at Charles River Apparel, Sharon, Mass., Nikki Stella, Promo Marketing's group president/publishing director and the rest of the Promo Marketing and Print+Promo teams nominated coworkers as well as industry folks and organizations to reciprocate. Many of them have done their own ice bucket challenge and/or donated to ALS.

Geiger Held National Education Conference in Phoenix
August 7, 2014

More than 400 Geiger sales partners, suppliers, associates and professional industry speakers attended this year's National Education Conference in Phoenix, an annual event that Lewiston, Maine-based distributor Geiger hosts.

With a Name Like "Honest Company" You Should Be
June 13, 2014

We've written in this space before about the unique challenges faced by a product when a celebrity endorser goes off the rails. Now, as Jessica Alba's Earth-friendly Honest Company is just about to launch in Target stores, there are new reports that some products imported by the company from China have been previously blocked by the FDA as unsafe.

Safety: It's Never Black and White
May 30, 2014

When I worked in the corporate world, I worked for a Fortune Global 500 company. When it came to sourcing brand merchandise, protecting the corporate image by mitigating damage from an unsafe promotional product was the only way to do business. At the time, at least in my mind, safety was pretty much a black or white issue. It was either safe, or it wasn't. Since then, I've come to understand that product safety is more like a thermometer.