Southern Plus/Southern Umbrella

Dressing the Part
October 1, 2014

Uniforms are a growing part of the branded apparel market. Styles are becoming more fashion-forward and fabrics are becoming more sophisticated.

The Advertising Medium That Remains To Be Seen
October 31, 2013

My last few blogs have focused on changing communication strategies, lack of innovation and ongoing challenges in our industry. This time, let’s pause a moment to talk about a communication aspect of our industry that really does work.

Really?? The Rant Continues!
June 13, 2013

I recently penned a commentary on a few things that have had me scratching my head asking ...Really?? This struck a nerve with our audience and was the most opened FreePromoTips e-newsletter we have had in recent years. If you missed this article, you can find it here. Our personal and professional lives are filled with ...Really?? moments.

Why...?
May 16, 2013

Why... be connected? I've often talked about my love of trade shows and the value of business relationships, which are the cornerstone of a successful business. 

What's the Point ...Really??
April 4, 2013

Some of you might think, what's the point of being involved with a Regional Association...Really?? I'm busy, why do I need to leave my office for these Association events? How does this benefit ME? That's a good question and we will touch on the answer.

Outside Possibilities
April 1, 2012

With spring here, there are five great outdoor activities everyone is itching to begin, and we have five great promotions to go along with them.

Pouring It On
January 1, 2012

Consumers want options, they want additional features that increase the bang to buck ratio—and that's where umbrellas shine. With that in mind, here are eight ways to add that proverbial flavor shot to your umbrella promotion.

Back-to-School Backpacks
August 3, 2011

The back-to-school season has arrived. How will you prepare student end-users?