Southern Plus/Southern Umbrella

Consumers want options, they want additional features that increase the bang to buck ratio—and that's where umbrellas shine. With that in mind, here are eight ways to add that proverbial flavor shot to your umbrella promotion.

The back-to-school season has arrived. How will you prepare student end-users?

Working out is difficult. It requires more than just joining a gym or buying exercise equipment. Sure, you start off with the best of intentions, but months later you realize you've been paying for a membership you never use or staring at a machine you never fully assemble.

Southern Plus teams with Miss America 2008 Kirsten Haglund to launch her new line of bags, the Kirsten Haglund Colleciton.

Hartwell, Georgia-based Southern Plus Umbrella announced it added Highlands Ranch, Colorado-based

If you love someone, set them free.”
This, the worst relationship cliché of all time, is routinely followed up by the brilliant logic, “If they don’t come back, they were never yours; but if they do, you own them for life,” blah, blah. Terrible. However, despite its existence on many a tween’s Facebook page, when taken out of the context of a tumultuous love affair, it’s strangely relevant in the realm of promotional products.

To capitalize on the growing demand for eco-friendly products, Southern Plus, based in Hartwell, Ga., is significantly expanding its line of environmentally responsible products and is introducing eight new products in early September. “Our customers look to us to for fashionable, colorful and trend-right accessories and products. [Right] now the biggest trend is towards anything green,” said Southern Plus president, Grethe Adams. “The message with these new products is: reuse, reduce, recycle,” “Our green line will offer items that are either made of recycled material, natural/organic material or material that can BE recycled,” Adams continued. “We hope this will offer our customers