S&S Activewear

2008 Style Preview
December 1, 2007

FORGET THE FOUR SEASONS. 2008’s fashion forecast is all about states of mind. Better-cut styles will have wearers exuding confidence. Reinvigorated color choices illustrate newfound energy. Going corporate takes a turn toward the future, while organic looks keep consumers’ feet and thoughts on terra firma. Below, suppliers take stock of their offerings for the industry’s most fashion-friendly new year in recent history. “For 2008, we are thrilled to introduce our brand new Missy division, which features basic to fashionable apparel that is cut to fit the everyday woman. Nine new styles will be available at the start of the year.” —Dean Vuong, vice

Inside Outerwear
September 1, 2007

FOR A LONG time, outerwear has been somewhat on the outskirts of the promotional apparel landscape. Much more attention had been given to its business-ready, corporate casual counterparts. These days, however, promotional outerwear is charting its own course and marching to the beat of its own drum. With a rise in environmental awareness and a greater focus on fabrication, outerwear has redefined its role in promotional apparel, and thus distributor profits. “Fabrications are the big story in promotional outerwear,” noted Cathy Groves, vice president of marketing at Overland Park, Kansas-based Dri Duck Traders. “Bonded soft-shell fabrics, cotton canvas waterproof and fabrics with any type of

S&S Activewear Releases Diverse Collection for 2007
November 14, 2006

With more than 330 pages of new and classic styles, S&S Activewear, Boilingbrook, Ill., has introduced its 2007 catalog featuring the largest and most diverse apparel collection in the company’s history. The new catalog offers more than 1,200 styles from 56 top brands, and boasts an innovative lenticular cover with images that change and merge to highlight styles from several of the product categories. “We chose to use a lenticular cover because it allows us to show many of our styles all at once,” explained Margaret Crow, marketing director. “It’s like having three catalog covers in one.” Crow said the diversity of the