Promotional products have been used in election campaigns throughout history, but many of those items remain relevant today. Even in a time when television and Internet ads may be the focus of campaign advertising spending, promotional products still have a place—and some new uses—in elections. We spoke to a political science professor and an industry supplier to see how distributors should run their campaigns for winning over candidates' advertising budgets.
America is a nation of drivers. There are more than 254 million cars in the country, more than 196 million people with driver's licenses, and nearly four million miles of road. What do all those numbers add up to?
From marathons to outdoor beef-and-beer fundraisers, the amount and variety of outdoor events in need of marketing is truly a wonderful thing. Looking to get in on the warm-weather action? Check out this collection of tips and ideas.
2011 Rank 2010 Rank Company 2010 Revenue 2009 Revenue Employees Locations Principal City, State1 1 Broder Bros. $791,335,000 $705,235,000 1,039 18 Tom Myers, CEO Trevose, PA2 2/5 Ennis/Alstyle Apparel $550,000,000 $517,738,000 6,100 40 Keith Walters, Midlothian, TX chairman/CEO/president3 3 Norwood & BIC $385,000,000 $410,000,000 - - Nicolas Paillot, CEO Clearwater, FL Graphic North America4 4…
Even in thriving economies schools have limited financial support, so difficult financial times like today's force education administrators to be creative.
THE EDITORS AT Promo Marketing are thrilled to announce this year's finalists for the 2011 Supplier Excellence Awards. With so many great suppliers on the semifinalist list, it was tough deciding who in the industry is top in any given category. So this year, we put the decision making in your hands, dear distributors. We…
2010 Rank 2009 Rank Company 2009 Revenue 2008 Revenue Employees Locations Principal City, State 1 1 Broder Bros. $688,000,000 $903,000,000 - 19 Tom Myers, CEO Trevose, PA 2 2 Ennis $584,029,000 $610,610,000 5,200 40 Keith Walters, chairman/CEO Midlothian, TX 3 4/7 Norwood & BIC $410,000,000 n/a 2,300 7 Quenten Wentworth, Clearwater, FL Graphic North America…
This past April, The New York Times reported Americans gave away a whopping $229 billion in charitable donations in 2008. In that same year, the March/April issue of The American reported that the number of dollars given in the U.S. far surpassed the volume donated by any other nation on the planet. While it may surprise you, we are a nation that volunteers time and gives money to charity.
POSING A QUESTION distributors could ask end-buyers, Gary Haley, senior vice president of sales for Beacon Promotions, New Ulm, Minn., asked, “‘Where are your customers when they make a buying decision?’ The answer is going to be one of three places—either the office, the home or the car.
LOYALTY HOLDS POWERFUL sway over many people’s actions. It is difficult to settle for good when the best is just a little further. Loyalty will see the extra mile traveled, the extra call made and the extra cost paid. Often, it is a result of superior quality or superior service, while other times familiarity can be held accountable, and yet other people will have a simple affection toward a brand. This is the dream of any corporation: To be known of not as a source, but as the definitive source for a commodity. Promotional Marketing’s 2007 Supplier Excellence Awards recognize the best in more